Paid Media Manager - Social

Remuneration:CostToCompany 
Benefits:Great office space, flexibility, amazing coffee, brilliant colleagues and much more
Location:Cape Town, Foreshore
Education level:Diploma
Job level:Mid
Type:Permanent
Company:Incubeta


Job description

Overview of the job description

The paid media manager (social and display) will be spending our client's digital budgets wisely within the real-time bidding (RTB), paid social and paid search environment. Media Managers are required to know where best to buy inventory/online audiences for clients using demand-side platforms/social platforms/paid search platforms and ensuring that client goals and ROI’s are met. 

So what is a media manager?

Media Managers are responsible for maximising our advertisers digital budgets according to their required goals. Simply, Media Managers will be responsible for defining / creating digital RTB, paid social & paid search strategies, implementing this in platforms, and spending a predetermined budget - all to ensure client’s digital goals are met & that they see a full return on digital investment. You will need to understand how to buy inventory via various technologies at what price, inventory, audiences and programmatic strategies that will result in a successful campaign that meets the client’s overall business goals. This position is one of the few around South Africa and will be a major step in your online career.
  • Works closely with internal country consultants on strategic digital strategies 
  • Closely interacts with international media buying consultancy and account management teams 


Knowledge and experience

Imperative
  • Must have a passion for digital marketing and want to build a career within the digital space
  • Minimum two years of experience in buying media via demand-side platforms as well as social platforms 
  • Experience with working on ad-servers - eg. campaign manager, Sizmek, Adform
  • Experience in management of digital accounts with an ROI focus
  • Experience in managing digital campaigns with branding and performance-driven goals
  • Experience with managing digital campaigns for video and mobile 
  • Must know how to work with budgets and how to allocate them effectively across different types of online media
  • Experience with Google Analytics and how to implement and interpret data 
  • Ability to troubleshoot tech issues within buying platforms and present solutions 
  • Must have the ability to understand and interpret the strategy and execute this within the applicable platforms
  • Ability to analyze campaigns and implement strategy based on findings
  • Ability to conduct post-campaign analysis and to present that to country teams/client 
  • Ability to build reporting templates which are suited for client 
  • Outstanding ability to think creatively, strategically, and identify and resolve problems
  • Ability to work closely with senior team members and consultants to take direction with campaigns 
  • Very diligent – staying on top of the details 
  • Ability to succeed in a fast-paced, entrepreneurial environment
  • Strong organisational and time management skills
  • Excellent written and verbal communication skills
  • Bachelor's degree or diploma in Marketing
Advantage
  • Experience working in a media agency within PPC/Google Ads/Search
  • Experience within Google Campaign Manager (CM)
  • Experience with working in an SSP or exchanges 
  • Experience within the affiliate/Lead Generation sector
  • Experience within Google Tag Manager 360 or any other tag management tool
Desired characteristics
  • Good technical communicator - be able to turn complexity into simplicity
  • Passion for online advertising technology
  • Autonomous, proactive and resourceful
  • Self-motivated and driven individual
  • Cool under pressure 
  • Being able to take direction and working closely with team members and consultants
  • Being able to share knowledge with team 
Tasks
  • Employ Strategic Campaign set up with sufficient research and following direction given by country consultant 
  • Working closely with internal and external consultants, account managers and clients to develop and implement media buying strategies
  • Working closely with CM team to ensure seamless integration with full GMP stack clients
  • Being able to troubleshoot issues within CM and presenting solutions
  • Build and traffic campaigns in DSP platforms including desktop, mobile, video - platforms are not limited to just one
  • Analyse campaign performance and make recommendations for optimization
  • Regular review of performance of campaigns across revenue, performance and pacing
  • Ensure campaign delivery against revenue goals and Key Performance Indicators as established with the client and consultants
  • Daily reporting and monitoring of campaigns to ensure performance goals and revenue objectives are met
  • To ensure best practice RTB and buying techniques are employed at all times 
  • Being able to interpret data outside of programmatic and  delivering holistic overview to client
  • Ability to check different channel behaviour and impact of various channels on digital campaign performance eg. how does paid search influence performance on display / social
  • Proactively seek new opportunities within programmatic space 
  • Ensure all correct revenues and media costs are reported on a monthly basis.
  • Ensure all administration is accurate and up to date
  • Being able to motivate oneself and to continue self-development 
Collaboration with client manager
  • Close daily collaboration with consultants and regional leads to understanding client’s goals and needs, communicating campaign metrics and performance to Sales and Client as needed;
  • Campaign performance analysis and presentation to client manager and/or consultant for all campaigns
  • First level of troubleshooting and triage on technical and performance-related issues
Collaboration with Development teams
  • Provide feedback and support to product management based on usage of NMPi MG proprietary technology platforms to help drive improvements and quality
  • Work regularly with R&D team on giving real-time product improving feedback as well as collaborating with them on new campaign optimization techniques
Authorities

The media manager is able to independently set up and execute online campaigns for all international customers, in close accordance with the responsible client executive.

Key competencies and work ethic
  • Exceptional communication skills both written and verbal
  • Display professional and example behaviour at all times
  • Specialized knowledge - have worked in a serious, thoughtful and sustained way to master the specialized knowledge needed to succeed in their fields; and that they keep this knowledge up-to-date, so that they can continue to deliver the best work possible.
  • Competency - Professionals get the job done. They're reliable, and they keep their promises. If circumstances arise that prevent them from delivering on their promises, they manage expectations up front, and they do their best to make the situation right.  Professionals don't make excuses, but focus on finding solutions.
  • Gets the job done with a can do attitude
  • Displays honesty and integrity at all times
  • Be accountable for their actions even when making mistakes
  • Show respect for the people around them, no matter what their role or situation.
  • They exhibit a high degree of emotional intelligence (EI) by considering the emotions and needs of others, and they don't let a bad day impact how they interact with colleagues or clients.
  • Project a positive attitude at all times towards clients team members and motivate team members when they are less positive.
  • Display strong interpersonal skills.  Ability to build strong relationships with clients and colleagues; display a strong team spirit.
  • Maintain the highest standards of delivery, productivity and effectiveness at all times
  • Organised and detail-oriented
  • Display focus and dedication at all times
  • Be approachable and open to constructive criticism
  • Exceptional time management skills and ability to prioritise a high volume of projects simultaneously in a fast-paced unpredictable environment.
  • Ability to remain calm and thrive under pressure
  • Strong problem-solving skills
  • Display high-level independence. 
  • This includes but is not limited to taking decisions independently while staying within the company guidelines; Proactive attitude; staying self-motivated; being self-reliant; continuous self-development without expecting to be taken by the hand.
  • Display a hunger for knowledge and a willingness to learn for any situation
  • Respect, appreciate and contribution towards decision making
If you believe that you are the ideal candidate for this position, please send through your cover letter and current CV to Natasha at moc.atebucni@astnelat. Please take note that if you do not receive a response from us within two weeks of submitting your application, consider your application as unsuccessful.

We look forward to hearing from you!

Posted on 14 May 15:42

Apply by email

Natasha Veldsman
talentsa@incubeta.com

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