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Paid Social/Digital Planner

Remuneration:Market related 
Location:Johannesburg
Job policy:Employment Equity position
Type: Permanent
Reference:#2681
Company:Recruit Digital


We are looking for a digital media mogul that loves to plan. If you're a campaign planning and buying ninja whose second language is social, then this could be the right position for you.

Media buyers and planners are involved in securing digital advertisement space within the online environment to maximise the impact of our clients' campaigns and deliver results. It is the responsibility of media planners to develop plans that can tactically target an idea or product to as perfect a target consumer group as possible and to familiarise themselves with the brand in the most positive and effective way.

Media planners evolve media strategy, making recommendations on the target group, mediums to be used and identifying key timings, along with pre-campaign research. They need to make the best purchase decision and have an enormous understanding of all social platforms, including but not limited to Facebook, Instagram, Snapchat, Twitter, YouTube, Bots, AI, etc. They will also need to know what lookalike audiences are, as well as understand other social, political, regional and demographic factors that affect targeting.

The planner is responsible for planning, buying, launching, implementing and optimising campaigns, monitoring budgets and overseeing platform accounts, tracking KPIs and producing useful reports. Responsibilities also include being involved in keyword selection and audience targeting and adjusting bids to gain better ROI. This campaign planner must be adept at building all types of paid social campaigns including lead gen and conversion campaigns, shopping and carousel campaigns and of course understand and be on top of all-new platform features, trends and opportunities.

The paid social media buyer/planner is also a key resource for each account and is expected to support the team in strategy, education, and paid social thought-leadership. This person must have previous digital media agency experience and know of and have relationships with key publishers, tech houses and buying partners.

Tasks may include but are not limited to:
  • Plan, buy, implement, manage, analyse and optimise clients paid social campaigns
  • Provide industry best practice and data-driven insights and recommendation
  • Use of Facebook, Twitter and additional APIs for day-to-day campaign management
  • Campaign reporting and analysis
  • Daily management of account budgets and bids (pacing)
  • Involvement in recommending ways to improve the efficiency of the team's operation
  • Actively manage paid social campaigns to the clients' goals - which may vary from engagement, acquisitions, direct response, reach and frequency, etc.
  • Communicate with clients on all elements of the campaign, including planning, performance, and project status and client goals.
  • Develop and manage the execution of campaign plans
  • Maintain high levels of up-to-date knowledge of best practices and strategies in social media and paid social media (betas, ad network updates, innovation opportunities, etc.)
  • Maintain knowledge of the dynamic digital ecosystem (search, social, native, display) and how channels work together
  • Assist in development of media strategy and building paid social media plans (including audience targeting and segmentation, messaging, flighting, budgeting, etc.)
  • Thoroughly understand client's business, goals, and KPIs
  • Provide creative guidance to clients, partner agencies and internal teams based goals and media flighting - Help clients tell their stories
  • Contribute to client education; Evangelise the value of paid social media and the best practices.
Technical requirements

Experience with setup, management, optimisation, and reporting in one or more of the following Ad platforms:
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • Google, YouTube, GDN
  • RTB, Adform, Verizon
  • Spaceback
  • Christopher
  • Humanz
Certification in one or more of the following Ad platforms:
  • Google Ads (Search, display, and video)
  • Facebook Ads (Blueprint, free version)
  • Google Marketing Platform
  • DV360
  • SA360
  • CM
  • Twitter 101
  • Certification in Google Analytics preferred
  • Certification in Google Tag Manager advantageous
  • Experience with content management tools
  • Hig


Posted on 26 Mar 08:55

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Kyla Van Zyl

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See also: Planner

Salt

Salt is a global, award-winning digital recruitment agency, connecting people and businesses within Creative, Marketing, Sales, and Technology.

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