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Social Media/Digital Marketing Copywriter

Remuneration:R15000 - R24000 per month Basic salary 
Location:Cape Town, Gardens, CBD
Education level:Degree
Job level:Mid/Senior
Company:The Social Effect

Job description

We are looking for an experienced social media and digital marketing copywriter to be responsible for developing and implementing websites (copy), Paid Media campaigns and social media marketing strategies for our portfolio of B2B clients. 

You are

A master communicator. You like crafting text that packs a punch, has meaning and measurable impact. You excel at moulding a message that can blast through the clutter and reach the target market, stirring them into action! 

We are

A B2B digital agency (please don’t yawn) with offices in Cape Town and London that have successfully won the hearts and minds of some of the world’s largest technology companies (let me name drop – Microsoft, HP, IBM), gigantic trade show organisers and some incredibly sexy startups with our special brand of social/digital marketing. Our motto is ‘B2B has no business being boring’ (We clearly need your help)


Social media
  • Social Media Content Calendar Creation
  • Help define the social media strategy for clients.
Ad Creation
  • Create Digital Ad copy for Facebook, Twitter, LinkedIn, Google Search and Display and other display platforms
  • Collaborate and help to define Digital Campaign Ideas
  • Landing Page Creation based on data insights and Target Market Persona Research
  • Website content - writing and collaborating with the design team on web pages, blog posts, and case studies
  • Creation of whitepapers and e-books
  • Crafting emailers
  • Conduct competitive analysis and content audits to provide recommendations on content standards, needed improvements, and content gaps
  • Understand the role of content within the enterprise as a whole and help design and build solutions to support business objectives
  • Producing all content strategy deliverables including content audits, gap analyses, taxonomies, metadata frameworks, style guides, and page tables
  • Quality assurance/proofreading
  • Content results reporting as needed
  • Perform other duties as assigned

Company Description

The Social Effect is an international B2B digital agency, focused on developing and delivering innovative social media solutions to trade shows, conferences and technology companies in Europe, UK and USA.


  • Relevant bachelor's degree would be beneficial.
  • Experience in managing social media on behalf of clients.
  • Digital copywriting experience.
  • Must know the difference between B2C and B2B.
  • Curious and committed to lifelong learning.
  • Digital agency experience (two years).
  • Broad experience across all digital trades (one to two years).
  • Facebook and Google advertising experience.
Personal skills/attributes:
  • Proactive and solution-driven.
  • Ability to work well independently and as part of a team.
  • Shows dedication to the tasks at hand and is willing at times to go the extra mile, when needed.
  • Ambitious, hardworking, highly organised, and a great communicator.

Posted on 14 Aug 15:31

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Barend Potgieter

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