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Paid Social Executive
|Benefits:||Two complimentary online short courses per year, medical aid subsidy, on-site gym, discounted healthy meals and an in-house barista.|
|Location:||Cape Town, Observatory|
|Company:||GetSmarter / 2U|
Job descriptionThe main purpose of this position is to support the development, implementation and campaign management of the Paid Social strategy of current and new campaigns across multiple advertising platforms in order to generate qualified leads that result in registrations and paid students.
Company DescriptionGetSmarter, a wholly-owned subsidiary of 2U, Inc., is a digital education company that partners with the world's leading universities to select, design and deliver premium online short courses with a data-driven focus on learning gain.
Key role and responsibilities:
- Support the development and executing of the Paid Social strategy in order to generate quality leads. This includes optimisation, testing, planning, calendar management, budget management and reporting.
- Increase ROI, quality of leads and cost effectiveness of future Paid Social activities.
- Use Tableau (browser version) to identify areas for concern and improvement on your course portfolios - communicate findings to the Marketing Leads and action outcomes.
- Manage and assist with the implementation and optimisation of Paid Social campaigns primarily focused on Facebook, Twitter and LinkedIn.
- Budget management.
- Attend daily, weekly and monthly strategy meetings that pertain to your courses - engage with various parties and offer technical knowledge, solutions and ideas to meet business objectives.
- Improve the efficiency of ongoing portfolio marketing.
- Marketing/business degree preferred.
- Two+ years of proven paid media experience.
- In-depth experience in Facebook Business Manager, Twitter Campaign Manager, LinkedIn Campaign Manager.
- DoubleClick experience is advantageous.
- Analytically sound.
- Advanced Excel skills.
- Tableau experience advantageous.
Posted on 17 Apr 13:27
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