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Copywriter/Content Developer

Remuneration:Negotiable depending on experience 
Location:Cape Town, Claremont
Education level:Degree
Job level:Junior/Mid
Reference:#CWCD
Company:Jenman African Safaris


Job description

Cape Town-based tour operator, Jenman African Safaris, is looking for an experienced content developer/copywriter to join their dynamic team. The copywriter/content developer will be responsible for conceptualising, producing and submitting engaging content for both online marketing and advertising purposes in line with the company’s marketing strategies. This includes crafting relevant and engaging content for the Jenman Safaris website, newsletters, blogs and Press Releases, and providing support to the online, marketing, and product teams.

Content creation:
  • Working closely with CEO to ensure the company’s message and developments are communicated timeously.
  • Working closely with the Marketing team to create content calendars; analyzing what is going on in the market and coming up with game-changing strategies to get more engagement and increase enquiries.
  • Researching and leveraging market research, client insights, internal thought leaders input and relevant topical articles to create effective content and to drive content production across all online platforms.
  • Understanding of brand identity and vision in order to ensure that the appropriate ‘voice’ is applied consistently.
  • Managing working relationships with external sources (lodge management, foundations, affiliates etc.) to ensure content is being created and delivered to us regularly.
Quality control:
  • Flawless written English grammar, spelling, syntax, punctuation etc.
  • Proofreading and editing of all content for both online and print marketing/advertising purposes to ensure that:
    • the correct marketing message is being communicated to our target audience in a well-structured and easy to read format.
    • the companies ‘voice’ is applied, that it is appropriate and very importantly consistent.
Public relations:
  • Involvement in all PR aspects for 3 brands.
  • Attending networking events
  • Populating and updating monthly PR content calendars.
  • Research and propose potential collaborations with key publications and media platforms to be used for press releases both online and in print.
  • Establish new, and maintain existing relationships with key media players.
  • Producing and distributing complete press kits to targeted media.
  • Management of all external media requests.
  • Maintaining a media contacts database.
  • Monthly reporting of published articles.
Systems:
  • Knowledge of Microsoft Office mandatory (Outlook, Word, Excel, OneNote).
  • Experience publishing content to various online editorial platforms.
  • Some WordPress experience preferable.
  • Support in implementing new systems when necessary and as advised by product and marketing director.


Company Description

Jenman African Safaris specializes in small group, guided group, tailor-made, private guided lodge, adventure and 4×4 safaris in Southern Africa, East Africa and Madagascar. When it comes to the captivating continent of Africa, we confidently provide a wealth of expertise and knowledge gained from over 25 years of experience on the ground.

Requirements

Personal characteristics:
  • Excellent communicator;
  • High level of accuracy and attention to detail;
  • Neat worker with good organisational skills;
  • Deadline oriented with excellent time management skills;
  • Creative and conceptual thinker;
  • Pro-active and self-motivated;
  • Ideally well-travelled and passionate about African travel destinations;
  • A positive and team-player attitude.


Posted on 13 Jan 09:51

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Sandra Falkenstein

021 683 7826
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