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Experiential Marketing Manager
|Remuneration:||R750000 - R850000 per month Cost to company|
|Job policy:||Employment Equity position|
|Company:||VentureWeb South Africa|
We are looking for a seasoned Experiential Marketing Manager who will deliver creative solutions that foster lasting relationships with consumers and the broader South African community. Experience in developing programmes and implement cutting-edge ideas through sponsorships, events & marketing efforts that reflect the company’s innovative spirit. The successful candidate will be responsible for managing and motivating other team members and in turn be responsible for the outputs and successes.
Manage and deliver experiential marketing assets by:
- Functioning as a thought leader with significant knowledge of all aspects of experiential marketing, including cutting-edge techniques to engage and excite the consumer.
- Be a student of consumers, competitors and culture.
- Listen, learn and mine insights that direct the brand into amazing places.
- Collaborate with creative, content and technical teams to deliver the highest quality experiences.
Develop creative & conceptualise experiences based on marketing strategy, messaging and objectives:
- Lead integration amongst the various marketing, advertising and PR partners to ensure strategic, as well as consistent brand identification and exposure.
- 360° event / project management from scheduling to real time execution.
- Oversee all event planning estimates for project scope.
- Manage schedules and resource requirements.
- Develop and manage assigned project budgets ensuring programmes are properly budgeted, estimated, and scheduled.
- Ensure milestones are met to a global standard.
- Proactively direct and manage multiple assignments
- Responsible for overall quality and presentation of project work and effectively developing and communicating marketing strategies and creative standards.
- Play primary role in presentations and demonstrate a high level of competency in selling an idea
Areas of responsibility may include:
- Overall sponsorship management.
- Ensuring that events are planned and executed appropriately.
- Managing the production of print and promotional items for sponsorships.
- Managing the drafting and signing of contracts.
- Managing procurement and budget control processes.
- Monitoring the implementation progress of experiential marketing plans for sponsorships.
- Production of monthly reports, status reports, project reports.
- Unpacking complex business needs and providing creative solutions considering all stakeholders.
- Create integrated solutions, which are consistent across all the organisation’s brands/businesses and communities and which meet best practice marketing and sponsorship principles.
- Development and management of people
The qualifications you will need:
- Non-negotiable: a complete 3-year undergraduate degree or diploma (marketing or communication focused) OR relevant industry qualification e.g. “Chartered Marketer”.
- Minimum 5 years of experience working in a mid level + role in Marketing or Communication.
- Post graduate qualification in Marketing.
- Brand Marketing
- Event Coordination
A knowledge of the following will need to be developed or will be advantageous:
- Experiential marketing environment in South Africa and internationally.
- A love of sports and wellness.
- Various media channels, including electronic and social media.
- The organisation’s products and business processes.
- Print and production processes (including time lines and costing).
Posted on 04 Nov 09:45
VentureWeb is an established marketing, creative and digital recruitment agency with a global footprint helping B2B and B2C businesses create capacity by drawing on a global network of skilled professionals.
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