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PPC Manager

Remuneration:R16000 - R20000 per month basic salary 
Location:Cape Town, Century City, Canal Walk
Education level:Degree
Job level:Mid
Company:Lead Capital Group

Job description

Lead Capital Group is a forward-thinking international sales and marketing company with our head offices in Cape Town. We specialize in driving targeted leads to our global clients’ online platforms. The successful candidate will be joining one of our international campaigns dealing with clients worldwide.

We are currently searching for a dynamic, creative, determined and motivated PPC Manager. This individual should be one who is always thinking out the box, eager to take a challenge head-on and ensure they succeed, one who out ways solutions with problems, working with the team by motivating, showing determination, and success. We are looking for a candidate who will grow with us and become part of our family, someone who enjoys is a PPC guru.

  • Participate in forming effective paid search strategies
  • Launch and optimize various PPC campaigns
  • Oversee accounts on search platforms (e.g. Google AdWords, Bing)
  • Be involved in keyword selection and audience targeting
  • Monitor budget and adjust bids to gain better ROI
  • Track KPIs to assess performance and pinpoint issues
  • Produce reports for management (e.g. dashboards)
  • Suggest and develop new campaigns across multiple channels
  • Maintain partnerships with PPC ad platforms and vendors
  • Keep abreast of PPC and SEM trends

  • Proven experience in working and targeting international markets
  • Proven experience as a PPC Manager or Digital Marketing Specialist of at least 3-4 years
  • Experience in data analysis and reporting
  • Familiarity with multiple platforms (e.g. AdWords, Facebook, Outbrain, Yahoo Gemini, Taboola) is preferred
  • Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
  • Understanding of HTML is a plus
  • Proficient in MS Office (particularly Excel)
  • Excellent communication skills
  • Analytical thinking with strong math skills
  • BSc/BA in Marketing, Digital Media or a related field is a plus

Posted on 20 Sep 11:29, Closing date 19 Nov

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Lead Capital Group
Lead Capital Group is a forward-thinking international sales and marketing company in Cape Town. Our global team is the sum of creative-intellectuals, consumer-mind-readers, technological wizards, design fundi's and sales rockstars.
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