Brand Marketing Manager - Financial Services

Remuneration:negotiable Cost to company 
Benefits:Within the cost to company package
Location:Cape Town
Education level:Diploma
Job level:Senior
Type:Permanent
Reference:#Viv2839
Company:VGP Recruitment


Previously disadvantaged candidates will be given preference.

We have a stunning job opportunity for a Senior Brand Marketing Manager at a renowned financial services company’s Cape Town offices. The purpose of this role is to provide brand marketing, media and advertising expertise by leading the Brand and Advertising team within the Marketing department. The role reports into the head of Marketing. This is such an exciting role at a fantastic company doing memorable work. Don’t miss it, apply today!

Responsibilities

Brand, media, and advertising:
  • Assume responsibility of all branded touchpoints across all physical and digital platforms
  • Provide input into the annual marketing plan
  • Lead and manage brand, media and corporate advertising project plans and oversee the implementation of all projects, campaigns, budgets and reports
  • Manage a bottom-up budget setting process and mid-year forecasts for the Marketing department
  • Manage the payment of relevant accounts and manage approved budgets
  • Lead and manage all sponsorship activities
  • Lead the project management of all corporate brand campaigns
  • Assume responsibility for the management of the advertising agency’s scope of work
  • Manage and supervise the production of branded collateral, including product/technical and regulatory client material

Research surveys
  • Lead and supervise end-client related brand research plans and competitor analysis

Media
  • Lead media strategy and planning efforts
  • Manage media budget and oversee consolidated media schedules
  • Ensure and maintain adequate brand presence across all used media channels

Third-party agencies
  • Manage relevant third-party agency relationships (media, above the line and below the line agencies)
  • Assume operational day-to-day responsibility of the media, advertising and below the line advertising agencies

Internal stakeholders - Work closely with:
  • Digital marketing team to optimise user journeys across the website and to ensure the corporate site is aligned to the corporate CI
  • Content team to ensure that content production is implemented in line with expected standards
  • Retail Events and Distribution teams to execute client-related projects and events
  • Institutional Clients team to execute client-related projects and events
  • Various internal divisions within the Group, e.g., Group and Retail Finance, Product Development, People Operations, Group Assurance, Facilities, the company’s Foundations, Training, Client Service Centre.

Legislative requirements
  • Translate legislative requirements into implementable brand projects
  • Manage the implementation of all product/technical-related legislative requirements

Team management
  • Lead and manage the Brand and Advertising team comprising five direct reports
  • Provide clear, timely and constructive feedback and ongoing coaching to direct reports
  • Responsible for performance management of the team in line with business processes and expectations

Requirements

The successful candidate must have/be:
  • Bachelor’s degree or Postgraduate Diploma in Commerce or Marketing
  • Minimum of eight years’ relevant experience in brand, media and advertising
  • Above the line Advertising experience – a must
  • Expert knowledge and proven track record of brand, media and advertising management
  • Extensive experience of developing, maintaining and delivering on marketing strategies to meet company objectives
  • Proven track record of working with consumer research agencies
  • Demonstrable technical marketing skills and company product knowledge (preferable not mandatory)
  • Ability to adapt quickly to new situations and requirements
  • Ability to work with multiple stakeholders
  • Independent working approach
  • Measured and considered in approach to challenges
  • Ability to think strategically
  • Comfortable collaborating with others
  • Behave in accordance with company culture
  • Show integrity and ethical awareness
  • Ensure effective peer working relationships
  • Proven Ability to manage a professional team of colleagues
  • Professional demeanour and able to interact at top level.


Company Description

VGP Recruitment is a specialist recruitment agency in the advertising, marketing, media, creative, digital, PR/communications and publishing industries.

Posted on 23 Feb 11:17

Apply

Viv Gordon
viv@vgp.co.za
+27 21 422 1037

Or apply with your Biz CV

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VGP Recruitment
VGP is a specialist Recruitment Agency focusing on the exciting field of communications. Passionate about the industry in which we operate, our portfolio covers all personnel who work in the Advertising, Marketing, Publishing and Public Relations arenas.

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