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Brand Marketer - Casino

Remuneration:Negotiable depending on experience 
Benefits:Contribution towards medical aid and life cover
Location:Johannesburg, Sandton
Education level:Degree
Job level:Mid/Senior
Own transport required:Yes
Company:Gold Media Lab

Job description

Key responsibilities include:
  • Overall marketing responsibility for casino brands
  • Work with the senior brand manager to ensure the casino strategy is executed effectively
  • Deliver and drive customer retention plans for your markets and brands
  • Analyse and report how your brands are performing
  • Develop and optimise life cycles; monitor patterns and trends
  • Create and setup profit maximising offers and promotions
  • Display expertise and take ownership of marketing automation software
  • Monitor and report on the performance of offers and promotions
  • Ensure growth within your casino channel by analysing and segmenting the market
  • Drive maximum values from casino players by working effectively within the marketing strategy
  • Ensure marketing communications are in-line with promotion mechanics
  • Attend to marketing issues raise through the contact centre
Essential criteria:
  • Proven previous experience in driving a CRM strategy across the casino product
  • Experience of improving retention rates
  • Proven experience in analysing promotion campaigns and making recommendations
  • A solid understanding of the campaign set up and delivery process
  • Wide range of knowledge implementing creative email marketing campaigns & promotions
  • Proven people management experience


  • Three to five years' experience of working in the Online Gaming Industry or E-Commerce Industry
  • Professional Marketing qualification or demonstrable competence at this level
  • Extensive experience and understanding of Casino products and excellent knowledge of casino offers and campaigns relating to different segments
  • Ability to work under pressure and in a timely manner
  • Results-driven

Posted on 18 May 11:49

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