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Head of Performance

Remuneration:Market related 
Location:Cape Town
Type: Permanent
Reference:#2541
Company:Recruit Digital


Head of Performance Needed!

Are you a genius at lead-based, commerce acquisition? Can you manage and lead a performance team? Are you skilled in mobile app advertising? Congrats, you've just found the doorway to your next career move!

Your responsibilities will include:
  • Manage all digital performance marketing activities of the brand across all digital channels (ie: Social Media, Adwords/PPC, SEO, display) with a focus on growth and first time buyer acquisition.
  • Manage and grow the digital performance marketing team
  • Manage the digital marketing budget and be accountable for achieving customer acquisition and order targets.
  • Define the roadmap for each channel to generate user growth and maintain the quality of user acquisition and retention.
  • Be the expert in the business on all mobile digital marketing tactics and strategies.
  • Work with Excel and BI tools to build reports to analyse data to improve campaign effectiveness
  • Be proactive in suggesting new campaign ideas, targeting and optimisation efforts to achieve business goals
  • Evaluate new potential traffic opportunities (channels and partnerships), test these and integrate into strategy if effective for growth
  • Mentor and develop the skills within the team (includes setting and providing feedback on monthly KPIs and targets)
Attributes required:
  • Able to prioritise and cope with competing priorities
  • Highly analytical and data-driven
  • Strong sense of ownership and determination to get things done (not scared to get hands dirty)
  • A mobile digital marketing expert
  • Strong organisation and people skills
  • Willing to take risks and show initiative
  • Must be a self-starter
  • High level of attention to detail
  • Ability to think out of the box (be innovative and show creativity)
  • Essential to have great communication skills both written and verbal
  • Must be deadline driven and able to work under pressure
  • Entrepreneurial mindset
Qualifications and work experience:
  • Bachelor's Degree
  • Five+ years' proven success managing digital marketing teams with an acquisition focus (eg. CPA, CPL, CPO, CPI)
  • Experience managing organic acquisition, including SEO and ASO
  • Understanding of mobile app install attribution tools and analysis
  • Experience building comprehensive digital marketing strategies from the ground up
  • You are professional in Excel, Tableau or other BI tools
  • You bring an entrepreneurial mindset to the team and like to push (Startup experience advantageous)
  • You believe terms such as lookalikes, CPA and custom audiences should be part of any productive conversation
  • Sensitivity to potential trade-offs between performance and branding
  • Experience in a predominantly mobile/app business advantageous
The Environment:
  • Our employees are entrepreneurial and dynamic, smart, customer-centric, fun and have our shared ambition of being the leading e-commerce company in Africa.
  • We have fun, work hard, take ownership, work in teams to create solutions, and are always open to direct feedback/new ideas on where we can improve.
  • We are short on ego and high on output.
  • We are doers and not only thinkers, its all in the execution after all.
  • We love what we do and what we are creating.


Posted on 02 Dec 10:22

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Claire Atkinson

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Recruit Digital

Recruit Digital; leading recruitment agency for the Digital, Media, IT & Advertising sectors in South Africa.

Covering both Cape Town and JHB roles, Recruit Digital provides staff for Media firms, Digital Agencies, Corporates, Startups, E-commerce retailers, and all other Internet related businesses.

Recruit Digital fills vacancies within Client Services, Creative & Design, Development & Technology, Sales, Copy-writing, Social Media, SEO, Planning & Strategy, Marketing, Senior Management & Executive positions.

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