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Omni-Channel Marketing Manager
|Company:||Ivy Farrell Recruitment|
Do you have 10 years’ Marketing experience at a senior level? Are you an expert in omni channel and digital Marketing?
A niche retailer of beauty products (including colour cosmetics, fragrances, body sprays, and skin treatments) with a chain of approximately 165 stores throughout Southern Africa, is looking for an Omni Channel Marketing Manager to join their team.
The role is based in Johannesburg.
- 10 years’ experience (a combination of consulting, digital agency and consumer products Industry experience at a senior Marketing level)
- Omni channel and digital Marketing experience essential
- Strong data analytics
- Ability to turn analytics into data-driven insights and recommendations
- Excellent organisational, interpersonal, consultative selling and time-management skills
- Strategic thinker
- An innovative self-starter
- Leading positive change
- High level of ownership and driving multiple projects to successful completion
- A track record in managing the customer lifecycle and increasing loyalty
- Excellent knowledge of marketing best practises and legislation
- Develop and execute Omni-channel and customer engagement strategy for the beauty brand
- Define and execute strategy around loyalty programs, mobile apps and e-commerce
- Build and optimise customer relationship marketing platforms and customer care
- Manage social media initiatives and production of content
- Manage social media budgets and measure ROIs across platforms
- Manage use of influencers and eventing to enhance brand awareness
- Manage in-store activations, as well as in-store digital and print campaigns
- Marketing event management
- Grow and develop a small team of 2-3 marketing staff
- Collaborate with Marketing agencies to achieve the company’s marketing KPIs
- Liaise with all internal and external stakeholders regularly to ensure all digital campaign activities are properly identified, communicated, planned, executed and measured.
SHOULD YOU NOT RECEIVE A RESPONSE WITHIN 3 WORKING DAYS OF YOUR APPLICATION PLEASE TAKE IT THAT YOUR APPLICATION HAS BEEN UNSUCCESSFUL.
Posted on 19 Nov 09:55
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