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Employer Marketing Manager


Role purpose

Manage the employer marketing function to craft and drive innovative brand marketing and communication that will create brand awareness and ambassadorship to increase sales to ensure profitability and the sustainability of the Metropolitan brand.

  • Degree in business management, marketing or behavioural sciences
  • Five years of brand and marketing experience within the industry and financial services industry
  • Competence in digital marketing strategy, business development and corporate communication
Responsibilities and work outputs
  • Be the integration point of marketing into the Metropolitan Human Capital function.
  • Be the Subject Matter Expert on the Human Capital and Business's people need to translate and effect these into relevant Marketing strategies and actions
  • Responsible for the end-to-end development and ongoing maintenance of the Employer Brand from talent acquisition to employee retention and employee brand ambassadorship.
  • Function as an integrated marketer and utilise all channels and mediums to enable strategy through to experience.
  • Implement, support and drive the Metropolitan employer facing marketing and branding strategy, based on knowledge of established objectives.
  • Engage, monitor, influence and work closely with the full marketing value chain to deliver high-quality employer marketing initiatives.
  • Drive the development of integrated internal marketing strategies and campaigns that maximises the effectiveness of the sales force and business development activities.
  • Provide input into all supporting media strategies, to maximise the impact of the intended campaign (for the targeted segment market applicable).
  • Drive innovation within the marketing and brand function.
  • Conceptualise and execute marketing creative. Work with the creative team in conceptualising how and when to use marketing materials and capture target audience, and brainstorming and working with internal resources to execute new marketing ideas.
  • Collaborate with product development, sales and service, technical marketing, technology, marketing and creative teams to drive the strategy and development of the appropriate marketing and communication solution for the employer brand.
  • Effectively deliver marketing messaging to target audiences, including mobile, video, social etc.
  • Drive the implementation of Metropolitan communication strategies internally that support strategic employee value proposition and culture initiatives. This includes the management of all internal communication platforms.
  • Manage the employee marketing specialists to develop, implement and report on high-quality communication plans.
  • Support in the development of internal communication and messaging for the CEO and Metropolitan executives.
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
  • Partner and interact with vendors to supply materials supporting marketing concept.
  • Build and maintain relationships with clients and stakeholders that promote cross delivery practice solutions.
  • Contribute to sustaining a competitive edge through external networking and benchmarking and representation on related forums.
  • Define fair and innovative client service practices which build rewarding relationships, and allows team to provide exceptional client service.
  • Contribute to the design of client journeys that result in a superior client experience.
  • Engage with key internal and external stakeholders to identify changing client needs and align service offering with client needs.
  • Participate and contribute to a culture which builds rewarding relationships, facilitates feedback and provides exceptional client service
Competencies required
  • Business acumen
  • Client/stakeholder commitment
  • Drive for results
  • Leads change and innovation
  • Collaboration
  • Self-awareness and Insight
  • Diversity and inclusiveness
  • Motivating and inspiring team
  • Only on-line applications submitted via our careers page will be considered.
  • Internal Team Members must inform their manager of their application. Your manager must be aware of and support your application.
Contact details

For further information please contact Christopher Seale who is the HC Business Partner dealing with this position on (021) 940-6665.

Please submit your application via our careers page on

Posted on 11 Sep 13:01

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