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Loyalty Manager - Marketing

Remuneration:Market related 
Location:Cape Town
Education level:Degree
Job level:Senior
Job policy:Employment Equity position
Company:Ivy Farrell Recruitment

Calling all loyalty managers with a degree/diploma in commerce, marketing or business science and five to eight years’ experience managing a loyalty and rewards programme.

Want to work for SA’s leading retailer – a well-known household name in SA?

The role is based in Cape Town.

Role purpose

Responsible for the partner relationship and operational management of the company’s rewards programme – ensuring the delivery of constant value and relevance to customers. There is a focus on partner management, stakeholder management and commercial management, while ensuring optimal processes and journeys.

  • Relevant degree/diploma in commerce, marketing, business science or related.
  • Five to eight year’s experience managing loyalty and rewards programmes.
  • Up-to-date knowledge of local and international loyalty trends.
  • Line management/leadership experience.
  • Extensive and proven CRM/Club management and business experience in a large customer-centric organisation.
  • CRM and marketing skills (including online and social media).
  • Sound knowledge of interpreting and analysing information.
  • Good understanding of retail stores and e-commerce.
Key responsibilities
  • Develop, implement and manage key partnerships which lead to sales growth, improved customer value propositions, customer acquisition and customer retention.
  • Manage acquisition plan in stores and online.
  • Give input into the marketing strategy and enhance the online strategy.
  • Manage implementation and operational aspect of strategic plans.
  • Assist in the input for development of the rewards programme including customer analytics and implementation of customer lifecycle communication strategy that drives frequency, basket growth and cross-sell.
  • Integrate with key stakeholders to co-create effective, successful and impactful campaigns.
  • Deliver innovative, relevant and world-class customer benefits.
  • Develop a deep understanding of the loyalty market, competitors and opportunities – coupled with the objectives, opportunities and challenges within the company and the various business units.
  • Constantly engage with trade areas in foods, clothing and financial services in order to inform the design and implementation of relevant campaigns and value propositions.
  • Ensure that strategic imperatives are translated into plans and clearly identified in budgets and development roadmaps.
  • Programme management to ensure revenue generating opportunities from the rewards programme are identified and implemented.
  • Development of an effective affinity partner model – including effective identification and strategy on-boarding of partners.

Should you not receive a response within three working days of your application please take it that your application has been unsuccessful.

Posted on 12 Jun 10:06

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Melissa Attridge

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