Your cv

Related jobs

More marketing jobs...
Get jobs on your
mobile phone

Digital Marketing Manager

Location:Cape Town
Job level:Senior
Type:Permanent
Company:Henley & Partners


Job description

The digital marketing manager will be responsible for the planning and managing of digital marketing campaigns that promote our company, brand and key programmes. Duties include planning campaigns, analysing metrics, identifying trends, reporting and campaign budget control.

Primary responsibilities:

  • Devising strategies to drive online traffic to the company website and acquire new, qualified leads
  • Tracking conversion rates and making improvements to the website
  • Developing and managing digital marketing campaigns
  • Optimise content for our digital assets – website, social media channels, App, AdWords etc.
  • Working closely with our SEO agency and PPC Manager to drive performance
  • Improving the usability, design, content and conversion of the company website/s
  • Responsibility for planning and budgetary control of all digital marketing campaigns
  • Plan and manage our social media platforms
  • Prepare accurate reports on our marketing campaign’s overall performance
  • Coordinate with advertising and media experts to improve marketing results
  • Identify the latest trends and technologies affecting our industry
  • Evaluating competitor’s Digital Marketing strategies and creating plans to overtake them
Prior experience:
  • Bachelor’s degree in Marketing or relevant field
  • Five to 10 years' experience in a digital marketing or advertising position
  • In-depth knowledge of various social media platforms, best practices, and website analytics
  • Up-to-date on the latest trends and technologies in digital marketing
  • Solid understanding of SEO/PPC/SEM and experience in managing PPC and SEO campaigns/efforts
  • Strong understanding of current online marketing concepts, strategy and best practice
  • Previous experience in a similar digital marketing role
  • Experience with A/B and multivariate experiments


Requirements

  • Ability to work on multiple projects at one time (multi-task)
  • Must be extremely organised
  • Must be able to work quickly and efficiently, and under pressure
  • Exceptional attention to detail, accuracy and consistency
  • Ability to work in a team, rely on others and follow the style rules
  • Creative and pro-active thinking and the ability to take initiative
  • Flexibility and willingness to work extra hours as required
  • A positive attitude
  • Confidence and ability to do convincing presentations to staff and other stakeholders and operate effectively at a senior level


Posted on 11 Jun 10:18

Apply by email
Edwina de Bruins

Or apply with your Biz CV
Create your CV once, and thereafter you can apply to this ad and future job ads easily.


Get job alerts for Marketing Manager jobs

More...
Looking for specialists in Advertising, Marketing and Media?
        
Recruiters & Career Coaches in Advertising, Marketing, Media, PR, IT and Digital.
Lynn: 082 802 4441