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Head of Marketing

Remuneration:negotiable Cost to company 
Location:Cape Town
Education level:Honours
Job level:Mid/Senior
Type:Permanent
Reference:#Viv2740
Company:Viv Gordon Placements (VGP)


Previously disadvantaged candidates will be given preference.

We have a fantastic opportunity to head up Marketing for an established Fintech business within the African financial industry. This exciting Head of Marketing role, based in Cape Town, calls for someone who is not only strategic but is also very hands-on; someone who is super nifty at making the budget work.  The main purpose of this role is to develop, manage and implement the Marketing strategy for the brand.  You’ll be responsible for ensuring that all initiatives support the overall branding strategy. You will be someone experienced who will nurture and grow the Marketing team. The Head of Marketing reports directly to the CEO with the Marketing team reporting to and supporting you.  This is a fantastic opportunity to make your mark as a Marketer – don’t miss it! 

Responsibilities

(Include but are not limited to):
  • To develop the marketing strategy and oversee all tactical plans and initiatives that build the brand
  • Contribute to the development of corporate strategy
  • Define and set the company’s value proposition, brand positioning and core messaging
  • Develop, oversee and lead the company’s overall Marketing strategy for both offline and online in all operating countries. This covers areas of Brand Management, Retention Marketing and Digital Marketing
  • Ensure the marketing strategy is supportive and aligned with other departments and the corporate strategy
  • Set overall Marketing goals and monitor progress
  • Oversee the monitoring of the external environment (competitor actions, economic conditions, socio-cultural trends) identify industry forces
  • Oversee and sign off on short term tactical opportunities and initiatives
  • To take ownership of the customer relationship with the brand
  • Oversee primary research on target market to develop company’s understanding
  • Understand economic, social and cultural drivers of our customers that will improve all activities in the business
  • Ensure that the brand carries a deeper meaning to our customers (i.e. there is an emotional connection between the brand and the customer that goes beyond the functional aspect of the service)
  • Build the brand’s heritage in a way that connects with the consumer
  • To identify and create metrics to monitor all Marketing activities
  • Establish metrics for tracking Marketing goals
  • Monitor the performance of marketing initiatives both offline and online to establish
  • benchmarks
  • To ensure effective marketing communication by managing the various Marketing activities including Marketing collateral, Public Relations, online activities, advertising and sponsorships
  • To set and control the marketing budget
  • To manage the relationships with key stakeholders to ensure effective communication and collaboration takes place in support of marketing objectives
  • To ensure effective Corporate Social Investment programs are in place
  • To perform a general management function for the Marketing department
  • To manage own professional and self-development.
Requirements

The successful candidate must have/be:
  • Honours Degree in Marketing (Essential)
  • Seven to 10 years’ experience in Marketing (Essential)
  • Four years' management experience (Essential)
  • Relevant industry experience (Desirable)
  • Knowledge of Marketing principles
  • Knowledge of Marketing & Communication media processes
  • Knowledge of brand management techniques
  • Knowledge of Marketing campaign management
  • Knowledge of data analytics
  • Knowledge of Social Media
  • Analytical skills
  • Computer skills
  • Verbal and written communication skills
  • Presentation skills
  • Project Management skills
  • Detail consciousness
  • Interpersonal skills


Company Description

Viv Gordon Placements (VGP) is a specialist recruitment agency in the advertising, marketing, media, digital, public relations and publishing industries.

Posted on 16 Apr 10:00

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Viv Gordon

+27 21 422 1037
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