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Chief Marketing Officer

Company:Ad Talent

A global, vibrant and successful financial services company has a vacancy for chief marketing officer.

The Chief Marketing Officer (CMO) is responsible for overseeing the planning, development and execution of the marketing and advertising initiatives across thier product range.

Reporting directly to the chief executive officer, the CMO's primary responsibility is to generate new business and customer retention through successful marketing initiatives.

Qualification and experience:
  • Essential: Bachelor’s degree in commerce, accounting or business preferred
    Significant previous experience as a member of an executive team with responsibility for marketing in a successful organisation with a credible and established brand
  • Strategic thinker with a track record for executing business strategy with a focus on the marketing of both rapid and sustainable growth and client retention 
  • A track record in running a large and high performing marketing function including teams focused on Creative work and production
  • Advertising, media management, digital marketing, public relations, sponsorships and social media
  • A passion for data and strong analytical ability and reporting at an executive level with the ability to use data to support decision-making processes
  • Hardworking, persistent, dependable, positive and enthusiastic with intensity and fun in equal measure
  • It will be advantageous if the candidate has previous experience in leading marketing teams successful within the financial services sector
The successful individual would be responsible for, but not limited to the following:
  • Maintaining an effective existing marketing infrastructure from systems to people to support the marketing of their products to clients utilising multiple marketed for channels
  • Develop and execute a strategic plan to achieve targets and expand our customer base in various marketed for channels and to align the marketing function to the overall purpose of the business
  • Play an active role in the digital transformation of the business
  • Sustainable business growth 
  • Partner with internal and external customers to understand their business needs and objectives and to contribute to the broader strategic issues affecting the business
  • Understand the overall market landscapes and trends and be able to formulate and execute marketing strategies in response to the changing landscape

Posted on 31 Jan 13:57

Ad Talent

We are niched in the communications industry with offices in Johannesburg and Cape Town from where we service all of South Africa, Africa, the Middle East, Europe and the rest of the world. Our portfolios include Digital, Creative and Client Service in Advertising, Marketing, Media, Public Relations and Corporate Communications.

View company profile

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