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Brand Mapper/DTP Operator

Benefits:Provident fund
Location:Johannesburg, Northern Suburbs
Company:Ad Talent

A specialist packaging agency seeks a DTP operator, known internally as a brand mapper.

The brand mapper bridges the gap between the creative and finished art (FA) teams. 

Key responsibilities (including, but not limited to the below):
  • Check that artwork received from the design team is approved, consistent, error-free and ready for the FA process
  • Confirm a full understanding of the brand architecture before commencing on any project
  • Ensure the possession of a client approved concept
  • Ensure the possession of a complete brief with all information required, including specs
  • At this stage, ensure the following:
    • All legislation is in order, eg. GDA, trademarks and other important symbols
    • Barcodes have been correctly supplied and applied
    • Colours and die-lines are correct as per specs given
  • Ensure the priority SKU is correctly mapped to save time and potential reverts on all follow-up SKUs
  • Thereafter ensure the balance of SKUs, per segment, are mapped with the same principles
  • Check that all typography is correct, including minimum font sizes
  • Anticipate problems and facilitate effective resolutions 
  • Drive a user-friendly, consistent process to help avoid changes at FA stage
  • Collate reverts to be presented to client for back referencing on changes and internal proofing       
  • Ensure the agency has final proofs, physically signed by client
  • Ensure that all completed artworks are accurately collected for output and accepted in good working order by the finished artist
Minimum requirements:
  • Five to two years of full DTP knowledge
  • Technical and procedural knowledge in marketing, packaging and branding
  • Detailed experience working with complex die-lines
  • Working knowledge of relevant print processes ie. Chromalin, Flexo, Litho, Gravure, Digital, etc.
  • Working knowledge of various stocks and substrates eg. polyprop, carton, direct print onto plastic, tinplate, etc.     
  • Working knowledge of special finishes eg. varnishes, foils, embossing
  • Familiarity with/strong ability to grasp packaging legislation
  • Impeccable attention to detail
  • Strong sense of accountability and responsibility for a variety of projects
  • Ability to guide client on technical issues and interact with printers
  • Strong ability to multitask and stay focused
  • Excellent time management skills
  • High pressure tolerance
  • Good interpersonal and communication skills
  • Customer-centric approach

Posted on 05 Dec 13:47

Ad Talent

We are niched in the communications industry with offices in Johannesburg and Cape Town from where we service all of South Africa, Africa, the Middle East, Europe and the rest of the world. Our portfolios include Digital, Creative and Client Service in Advertising, Marketing, Media, Public Relations and Corporate Communications.

View company profile

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