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Marketing Specialist

Remuneration:R16000 - R20000 per month Basic salary 
Benefits:Medical aid
Location:Cape Town, Rondebosch
Education level:Degree
Job level:Mid
Travel requirement:Occasional
Type:Temporary


Job description

  • Develop a marketing strategy and plan for local and international exhibitions and conferences
  • Develop data acquisition strategy together with metrics and targets
  • Develop and execute marketing communications campaigns using all aspects of direct marketing (mailings, email, online, PR, advertising)
  • Oversee organisation of both internal & external promotional activities, ensuring they are carried out efficiently and within agreed budgets
  • Coordinate and manage all marketing plans & activities to ensure that the plans are delivered effectively and in line with strategy
  • Manage, monitor, maintain and regularly review relationships with key suppliers to ensure highest levels of service are continuously delivered
  • Develop and maintain systems & processes which effectively report on marketing activities
  • Provide on-going and post campaign effectiveness reports and recommend on-going improvements based on statistical analysis of marketing information
  • Remain up-to-date with latest communications tools and continuously assess their deployment to improve marketing effectiveness
  • Manage & monitor budgets, providing accurate forecasts to feed into the budget setting process.
  • Train & develop Marketing Co-ordinators


Requirements

  • Degree or equivalent qualification in Marketing Management
  • 3 + years in a strategic B2B marketing role, preferably within the events industry
  • Proven track record in creating successful marketing communications campaigns
  • Proven use and understanding of complex databases and segmentation techniques
  • Proven understanding of tracking & response reporting and analysing
  • An excellent understanding of digital marketing techniques
  • Excellent overall project and portfolio management, planning and troubleshooting through to successful delivery
  • Excellent interpersonal, written and verbal communication skills

 Competencies:
  • Ability to work independently under tight deadlines
  • Outstanding analytical ability with acute attention to detail
  • Good combination of creative and analytical skills
  • Excellent organisational skills - able to juggle multiple projects, work under pressure and meet deadlines
  • Excellent people management skills, demonstrable experience of leading a dynamic marketing function, and a proven training & development track record
  • Enthusiasm and motivation to achieve outstanding results.
  • Good business acumen
  • Research and analysis
  • Ability to handle pressure
  • Multi-tasking
  • Ability to work in a team and individually
  • Attention to detail


Posted on 17 Jan 14:45

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Liezel Killingbeck

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