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Digital Acquisition Specialist

Remuneration:negotiable Market related 
Benefits: Medical Aid
Location:Cape Town
Job level:Mid/Senior

Job description

The main responsibility will be to drive a quality audience to visit and engage with digital platforms: web, mobile and social in order to hit Applications (APPs) download, registration, usage and retention.

Company Description

Our Client is a leading music streaming business.


  • Customer Acquisition Management 

  • Media Planning / Buying

  • Digital Marketing Management 

  • Social Media Analytics

  • Social Media Management

  • Facebook

  • Pay Per Click (PPC)

  • Application (App)


Knowledge and experience

  • 3+ years of experience planning and buying media with hands on-experience with digital media platforms.

  • Experience using DSPs, agency trading desks, or other forms of programmatic media buying.

  • Experience managing Facebook campaigns across Africa and Middle East.

  • Experience and/or certification in Google Analytics, Google AdSense or AdWords, Twitter Flight School, Facebook Blueprint, Social Bakers, or HootSuite is not required, but will be a big plus.

  • Experience in using a variety of tools, channels and approaches to drive customer acquisition

  • Demonstrated ability to execute performance driven digital media campaigns.

  • Knowledge of the general activation capabilities of all available digital media tactics across Africa and Middle East

  • Strong computer skills including Excel, Access, Word, and PowerPoint.

  • Self-directed, proactive, and capable of creating solutions and resolving issues.

  • Experience of PPC campaign management.

  • Good understanding of marketing and advertising principles

Personal Skills/Attributes

  • Ability to set and manage priorities judiciously

  • Passion for marketing acquisition principles

  • Excellent written and oral communication skills (both French and English will be an advantage)

  • Excellent interpersonal and team skills

  • Ability to articulate ideas to both editorial and sales audiences

  • Superior analytical, evaluative, and problem-solving abilities

  • Exceptional time and project management and the ability to juggle long and short-term deadlines in a dynamic working environment.

  • Ability to manage stakeholders effectively.

  • Keen awareness of commercial imperatives, in particular driving transactional revenue.

  • Confident and ambitious with a can-do attitude.

  • Good planning and time management skills.

  • Passionate advocate of music streaming  products.

Posted on 11 Jun 15:47

The Skills Mine

Connecting highly talented individuals with organisations that recognise the power of talent to optimise business effectiveness.

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