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Digital Acquisition Specialist
|Remuneration:||negotiable Market related|
|Company:||THE SKILLS MINE (PTY) LTD|
The main responsibility will be to drive a quality audience to visit and engage with digital platforms: web, mobile and social in order to hit Applications (APPs) download, registration, usage and retention.
Our Client is a leading music streaming business.
- Customer Acquisition Management
- Media Planning / Buying
- Digital Marketing Management
- Social Media Analytics
- Social Media Management
- Pay Per Click (PPC)
- Application (App)
Knowledge and experience
- 3+ years of experience planning and buying media with hands on-experience with digital media platforms.
- Experience using DSPs, agency trading desks, or other forms of programmatic media buying.
- Experience managing Facebook campaigns across Africa and Middle East.
- Experience and/or certification in Google Analytics, Google AdSense or AdWords, Twitter Flight School, Facebook Blueprint, Social Bakers, or HootSuite is not required, but will be a big plus.
- Experience in using a variety of tools, channels and approaches to drive customer acquisition
- Demonstrated ability to execute performance driven digital media campaigns.
- Knowledge of the general activation capabilities of all available digital media tactics across Africa and Middle East
- Strong computer skills including Excel, Access, Word, and PowerPoint.
- Self-directed, proactive, and capable of creating solutions and resolving issues.
- Experience of PPC campaign management.
- Good understanding of marketing and advertising principles
- Ability to set and manage priorities judiciously
- Passion for marketing acquisition principles
- Excellent written and oral communication skills (both French and English will be an advantage)
- Excellent interpersonal and team skills
- Ability to articulate ideas to both editorial and sales audiences
- Superior analytical, evaluative, and problem-solving abilities
- Exceptional time and project management and the ability to juggle long and short-term deadlines in a dynamic working environment.
- Ability to manage stakeholders effectively.
- Keen awareness of commercial imperatives, in particular driving transactional revenue.
- Confident and ambitious with a can-do attitude.
- Good planning and time management skills.
- Passionate advocate of music streaming products.
Posted on 11 Jun 15:47
The Skills Mine
Connecting highly talented individuals with organisations that recognise the power of talent to optimise business effectiveness.
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