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Head of Marketing/Senior Marketing Manager

Remuneration:Negotiable depending on experience 
Benefits:Contribution towards Medical aid and Life Cover
Location:Johannesburg, Sandton
Education level:Degree
Job level:Mid/Senior
Own transport required:Yes
Type:Permanent


Job description

  • Organize, manage, and report on the current marketing process, promotions and bonuses
  • Working closely with the Marketing Director to devise an effective strategy for better player engagement and retention
  • Analyse, report and conduct research on campaign, loyalty and overall results to provide useful insights
  • Apply findings to implement marketing strategies that will add value in terms of profitability and user experience
  • Make suggestions of continuous improvement of the marketing, loyalty and product offering, follow up the implementation and see adopted projects to completion
  • Manage, direct, plan and take ownership of CRM marketing software implementations
  • CONDUCT REGULAR COMPETITOR ANALYSIS ON PRODUCTS, OFFERINGS AND PROMOTIONS BY COMPETING BRANDS IN THE MARKET PLACE
  • Follow up casino projects to meet the project objectives and customer satisfaction
  • Make suggestions and follow up the improvement of the gaming content management system flexibility through all the channels (desktop, mobile etc.)
  • Build and maintain good relationship with 3rd party providers
  • Manage and co-ordinate a Marketing team to achieve mutual goals
  • Recruitment and selection of new members of the marketing team
  • Performing Marketing Team KPAs and ensuring high levels of productivity from team members
  • Working closely with other heads of departments on company projects


Requirements

  • Bachelor’s degree in Economics, Business Administration or Marketing
  • At least 5 years of previous experience in online/digital space preferably in Casino/gaming/E-commerce
  • Up to date knowledge of marketing best practice and an eye for creative marketing opportunities
  • Experience in managerial position
  • Advanced knowledge of Marketing CRM software
  • Good understanding of Backoffice and CMS systems
  • Computer literacy with Excellent knowledge of Excel and MS Office
  • Strong analytical skills
  • Strong communication skills
  • Strong decision making and problem-solving skills
  • Ability to lead and inspire marketing teams


Posted on 11 Jul 07:59

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