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PR Media Relations Executive

Benefits:Contribution towards medical aid and pension
Remote work:Some remote work allowed
Job level:Junior/Mid
Reference:#Media Exec_Corporate
Company:Eclipse Communications

Eclipse Communications, Johannesburg, is looking for a Media Relations Executive to join its dynamic and growing team to work on clients in varied corporate industries.

The candidate should have 4 - 5 years of Public Relations experience, strong media relations with a track record of securing coverage, and should be fully abreast with the news cycle and media landscape.

Professional skills:
  • Understands the media landscape and is able to identify and develop pitch angles based on current news topics and the requirements of specific media titles/journalists.
  • Has established relationships with print and broadcast journalists and is able to secure tier 1 media coverage across clients.
  • Independently develops client briefing documents for media interviews with accuracy and attention to detail.
  • Able to work on multiple clients and projects simultaneously with good time management.
  • Has full understanding of public relations and a demonstrated ability to achieve public relations objectives.
  • Develops communication content plans based on the media landscape in conjunction with client objectives.
  • Understands business trends for industry segments/products.
  • Has the ability to translate a client content calendar into a writer’s brief, including industry context and understanding.
  • Efficiently and effectively plans and manages media events (e.g., press conferences, media tours, etc.).
  • Understands the creative process and how to work effectively with internal and external creative resources.
  • Able to liaise with media tracking agencies to ensure client coverage is timeously and correctly captured.
  • Updates client coverage tracking spreadsheets on a daily and weekly basis.
  • Anticipates and assists in developing solutions to client needs and problems.
Initiative and general management:
  • Is familiar with, and supports achievement of the company’s vision and exemplifies the company’s values.
  • Contributes to agency growth and performance.
  • Recommends and implements solutions when problems arise; assists peers in problem-solving.
  • Routinely seeks and shares information with colleagues within the team as well as the greater agency.
  • Participates actively in team, staff and client meetings.
  • Exhibits a sense of curiosity about client work and seeks more information and knowledge in response.
  • Meets and supersedes client expectations.
  • Develops, manages and executes PR plans, projects, campaigns and events with ease and success.
  • Has worked on integrated campaigns and has knowledge on the entire marketing mix.
  • Can put together client reports for monthly, campaign and quarterly reviews positioning success according to measurement matrix.
  • Scan the media for articles relevant to our clients and share the clips with recommendations for pitching interviews to the Account Manager.
  • Develop an in-depth understanding of key media targets and use this insight to inform pitch angles.
  • Assist the Account Manager to update the client media lists to ensure that media contacts are relevant and correct at all times.
  • Ensure media lists are prepared and updated for the distribution of client press releases. Proactively add new media contacts to the lists based on agenda surfing.
  • Develop media pitches for the distribution of press releases. The pitches must be insightful, informed and creative to catch the attention of journalists and producers.
  • Lead the team’s media meet & greet agenda. Contact the journalists to schedule the meetings within the team’s availability.
  • Proactively support the AM and AD to reach coverage targets on all clients. Suggest timeous solutions to obtain coverage if targets are lacking.

Posted on 10 Oct 13:55, Closing date 9 Dec

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