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Content Marketing Manager

Remuneration:to be discussed 
Location:Cape Town, Johannesburg
Remote work:Some remote work allowed
Education level:Degree
Job level:Senior
Type:Permanent
Company:Irvine Partners


Job description

Irvine Partners is looking for a Content Marketing Manager, based in South Africa, to implement strategies in each of the regions in which it operates. The ideal candidate will be a writer at heart with a head for strategy and must be capable of blending strategic and critical thinking with creative content writing.

Irvine Partners is a multinational integrated PR and marketing firm that works with some of the world’s biggest brands in the technology, tourism, and financial services sectors.


Purpose of the role

The successful candidate will report directly to the Head of Digital PR and Marketing and the CEO. They must have a strong understanding of PR and marketing tactics, social media, and SEO as they will be responsible for implementing brand content strategies across multiple channels.


Responsibilities include (but are not limited to):
  • Develop integrated marketing campaigns
  • Ensure consistent earned media coverage across regions
  • Coordinate awards entries and speaking opportunities
  • Demonstrate real brand vision showing a thorough understanding of target audience research, insight to creative teams, multi-channel planning activities and evaluation of previous creative campaigns
  • Use commercial and creative knowledge to translate strategic objectives into compelling creative briefs
  • Collaborate effectively with the content team
  • Analyse existing data, market reports and trends
  • Develop, manage and analyse brand case studies
  • Monitor the success of campaigns and suggest changes and improvements where necessary
  • Develop strategies that interpret cultural and social trends relevant to the brand
*Keep abreast of current trends and industry best practices

Requirements

  • A relevant qualification in communications/marketing
  • At least five years’ experience as a content strategistb/content writer/marketing manager, preferably with three years within an advertising agency
  • Experience in working in advertising and media across multiple channels including digital is essential
  • Experience in PR is beneficial
  • Good command of the English language (both verbal and written) is essential
  • Strong analytical research skills
  • An understanding of the commercial context of communication and the need to measure and track its effectiveness
  • An ability to exercise strategic principles and structured/critical thinking to tackle business development projects
  • Experience working on the full range of major social media platforms (posting, analysis, audience development)
  • Hands-on technical SEO experience is essential
  • Experience working with WordPress would be advantageous but is not essential
How to apply 

Please send a CV and covering letter to ku.oc.srentrapenivri@lehcaR

Company Description

Founded in 2010, Irvine Partners is a full-service public relations and integrated marketing agency with offices in London, Cape Town, Johannesburg, Nairobi and Lagos.

Posted on 11 Oct 14:59, Closing date 10 Dec

Apply by email

Rachel Irvine
rachel@irvinepartners.co.uk

Or apply with your Biz CV

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Irvine Partners
Founded in 2010, Irvine Partners is a full-service public relations and integrated marketing agency with offices in London, Cape Town, Johannesburg, Nairobi and Lagos.

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