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PR Account Manager - Consumer/Lifestyle

Remuneration:negotiable Cost to company 
Benefits:Within the cost to company package
Location:Cape Town
Education level:Diploma
Job level:Mid
Company:VGP Recruitment

Preference will be given to previously disadvantaged candidates.

Exciting PR Client Service job opportunity! We are looking for a proactive and strategically minded Account Manager to join the PR team at one of Cape Town’s largest full service agencies.  It would ideal if you have experience in fashion and retail industry experience.  You should be a capable and confident operator with a thorough understanding of the required media and communication skills and fully in control of the media tools available to achieve the required media coverage in all PR areas.  You will be responsible for the execution of communication strategies and activities for your client accounts. You must have previous PR consultancy experience.

  • Strategy execution
  • Client service: relationship management and communication: liaison, service delivery, campaign management, implementation and results
  • Represent the agency at key events
  • Participate in agency meetings, initiatives and campaign development meetings
  • Attend/participate in PR industry events
  • Budgets: compile, manage budget, place orders, manage suppliers
  • Reporting: update status reporting and hold regular meetings with client
  • Compile, analyse and approve monthly coverage and compile ROI reports
  • Sourcing and research PR-able stories for the client, coming up with angles for media pitches based on business strategy of clients (where relevant)
  • Media relations: have existing media contacts base, media relationships, understanding of all mediums/media channels
  • Manage and run media launches (where relevant)
  • Run and manage status meetings with internal team
  • Build positive relationships with colleagues and clients that will result in growth
  • Writing coherent and factually accurate press releases
  • Writing well-informed copy for local lifestyle consumer and business publications
  • Amending and improving press releases, internal copy for newsletters et
  • Prepare regular status and feedback reports for clients  
  • In-depth knowledge of the workings of the national, regional, broadcast and online media
  • Develop news angles and pitch stories in a cross section of print, broadcast and online media
  • Proactively seeking and identifying publicity opportunities to ensure that the maximum level of coverage is achieved for your client, project et.
  • Overseeing programmes of media promotional activity, such as competitions 
  • Understand and advise on media handling including interview briefings, developing Q&A’s and developing statements in a crisis situation 
  • To lead meetings, ensuring that preparation for the meeting is well organised, notes are taken, and a contact report is circulated immediately after the meeting
  • Play the central role in the team and take full responsibility for your clients and PR implementation 
  • Proofread all written material before it is submitted to the client

The successful candidate must have/be:
  • Degree/Diploma in PR/Marketing/Media 
  • Minimum 4 years PR consultancy experience
  • Consumer PR experience
  • Strategy implementation experience
  • Strong client service and relationship management skills
  • Excellent reporting, organisation and budgeting skills
  • Press release writing experience and skills
  • Sound general knowledge of relevant trade, all consumer and business media landscapes with proven track record of media relations
  • Keep abreast of PR services that will enhance the agency’s client offering

Should you not receive a response within one week, please consider your application unsuccessful.

Company Description

VGP Recruitment is a specialist recruitment agency in the advertising, marketing, media, creative, digital, PR/communications and publishing industries.

Posted on 08 Feb 08:11

Tamara Wolpert

+27 21 422 1037
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VGP Recruitment

VGP is a specialist Recruitment Agency focusing on the exciting field of communications. Passionate about the industry in which we operate, our portfolio covers all personnel who work in the Advertising, Marketing, Publishing and Public Relations arenas.

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