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PR/Communications Account Manager

Remuneration:To be discussed 
Location:Cape Town
Education level:Degree
Job level:Mid/Senior
Own transport required:Yes
Travel requirement:Occasional

Job description

The position focuses on generating targeted content for the agency's clients, researching and writing of media material, successfully managing client and media relationships, implementing and managing creative campaigns that are results-orientated, and delivering final public relations and communications plans within set timeframes and deadlines – to meet client SLAs.

The Account Manager (AM) will work closely with, and report to, the Account Director. The role will also include managing the output of content by each team and ensuring (a) the development of content in line with strategy, (b) the development and management of new creative content for each team, and (c) provide a quality check for any content developed by each team. 

Specific responsibilities include client management, co-ordination of marketing and communication campaigns, writing of copy (including features, press releases, thought-leadership articles, and creative copy), as well as providing the key point of contact between the PR department and the other departments within the agency. Part of the position also includes the management of supporting staff members, as well as revenue generation for the business through proactively increasing revenue-generating opportunities within existing accounts, as well as identifying and successfully bringing in additional new clients to the business. 

Role and responsibilities:

  • Development of communication plans
  • Executing communication strategies
  • Creative brainstorm and idea generation
  • Budget management
  • Team management to achieve set goals and objectives for each client
  • Industry/client awards
Client relationship management
  • Managing and initiating day to day contact with clients through meetings, telephonic discussions and electronic communication
  • Minute and note-taking during meetings, including the production of action reports, status reports, account reviews, media coverage reports, quarterly reports and other reports when applicable
  • Attending client meetings, including status meetings, interviews and events
  • Achievement of all account and project deadlines
  • Maintenance of all timesheets
Agency Team Management
  • Ensure the team is managed and assisted to achieve the set objectives per client
  • Ensure the team is considered to be in a positive frame of mind
  • Ensure the team feels well supported by their manager
  • Ensure each team member has a personal career development plan
Developing Content
  • The idea development of content in all forms for clients.
  • Writing and distributing press releases, feature articles, sound bites, motivations, briefs and follow up reports, as well as other related materials
  • Researching and interviewing for information
  • Developing and brainstorming creative concepts including media hooks 
  • Creative writing for projects, when applicable
  • Editing and proof reading all written material
  • Achievement of regular media coverage in online, print, radio and TV media for designated clients
Media relationship management
  • Managing the maintenance and preparation of media lists 
  • Pitching story ideas to the media
  • Researching forward features
  • Media calls and follow-ups
  • Tracking client's coverage in the media
  • Reporting on media coverage including the production of coverage reports
Event management
  • Conceptualising creative concepts for client events
  • Planning and execution of events 
  • Representing or attending press or client events
  • Managing the agency event team pre, during and post events
  • Ensuring all necessary administration is completed for every event
  • Ensuring the events are executed within the given budget
  • Ensure award submissions are developed and submitted per client
  • Ensure all writing is to the highest standard
  • Ensure all account deadlines are met
  • Ensure that the reputation of the agency to upheld to the highest level through your conduct and work
  • Notify the account director of any issue that could jeopardise the stability of the account
  • Assist with the career development of your subordinates
  • Ensure a neat and clean workspace 
  • Ensure that the account achieved the required deliverables and ROI per month
  • Ensure award submissions are developed and submitted per client 
  • Ensure that all necessary documents are saved in the relevant and correct folders on the server on a constant basis
 New Business
  • Identification of new revenue generation channels within an exiting account, achieving between 10 – 15 % growth within all managed clients measured quarterly  
  • Identification of new business opportunities, measured against 5 new revenue drivers within existing clients, and five possible new clients to target per month
  • Achieving a target of one new contract or retainer clients per quarter, representing revenue generation for the business
Personal Appearance 
  • The AM is to look presentable and professional at all times
  • Smart casual attire can be worn on a day-to-day basis, with professional attire being worn on days when the AM will be client-facing or attending any meetings
  • Good personal hygiene to be practised at all times

Company Description

LWBC is a Johannesburg & Cape Town based agency, and our team of ambitious creatives thrives on achieving the industry’s best. Bringing together our diverse backgrounds and different ideas, we believe in the value of positive brand and business reputation, and the need for brands to constantly evolve – including ours.

Many of our clients call us their “public relations agency”, some their “creative consultants”, others their “brand strategists”. Ultimately, we’re a team of talented professionals, driven to achieve extraordinary things.


The role will require the management of multiple stakeholders across multiple campaigns and brands, and as such, the candidate should demonstrate exceptional administration and client service skills. 

Shortlisted candidates should demonstrate their creativity in conceptualising, generating and delivering content to the targeted audiences, as well as a how the project was monitored and reported on. 

The candidate must have an exceptional command of the English language, and should demonstrate their ability to craft written content for the targeted audiences consumption.

Posted on 09 Jan 13:39

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