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Senior Marketing Coordinator

Location:Cape Town
Job level:Junior/Mid
Job policy:Employment Equity position
Company:Cape Union Mart - Outdoor Brands - Head Office

Our marketing department is in search of a senior marketing coordinator to join their team to manage the Cape Union Mart and K-Way (Outdoor brands) portfolio. The successful candidate will be an organised, executer with a strong strategic ability to drive the marketing functions on the brands.

The incumbent will be responsible for implementing the annual brand marketing strategy, timing and budgets, manage relationships with our creative and media agencies, liaising with partners, shopping centres and stores, coordinating and reporting on customer events.

The role requires the incumbent to;
  • Project manage the marketing function in order to strategically conceptualize, implement and holistically execute customer-focused and company-led campaign strategies to enhance the customer experience through all touchpoints within the market.
  • To attract, inform and retain the customer through ensuring an enhanced experience in order to service and retain the customer.
  • To influence the customers brand experience and perception of the brand in the market.
Key performance areas:

Grow turnover through acquisition and retention of customers
  • Project manage the media strategy to ensure the inclusion of targeted publications to drive new market acquisition
  • Drive the development of creative concepts to acquire new markets
  • Plan, brief and execute marketing campaigns
  • Database growth through marketing initiatives
Build single customer-centric capability for improved customer experiences
  • Develop data-driven strategies to enhance the customer’s in-store and online shopping experience
  • Strategise and project manage the customer journey through brand campaigns and marketing touchpoints
  • Brief and coordinate research via external and internal stakeholders to identify opportunities for customer acquisition and retention
  • Marketing of loyalty programme through marketing channels
 Develop a high performing and innovative culture
  • Drive collaboration within the team to ensure a culture of excellence for pre and post-campaign deliverables
  • Manage external and internal suppliers and freelance resources, to meet deliverables within deadline
  • Reporting and reviews
 Maintain USP/ Competitive Advantage
  • Strategise and implement media collaborations to build meaningful connections with our customers
  • Drive the "Goodvertising" narrative through all marketing channels with internal and external stakeholders
  • Drive destination strategy narrative throughout the marketing strategy
 Develop effective, efficient and agile processes
  • Establish processes and project manage timelines to optimise the work flow of the team
  • Drive SOP to ensure consistent delivery of outputs
  • Relationship management of internal and external resources to deliver outputs within deadline and budget
  • Budget management (Executing within stipulated budget)
  • Submission of budget reconciliation on deadline
Qualifications and experience:
  • A tertiary qualification in a Marketing or similar field (marketing, corporate communication, events management, etc.)
  • Minimum of three years experience in a senior Marketing position (retail advantageous).
  • Proven track record of events management including budgets, scheduling and events administration (project/campaign management).
  • Proven track record of experience in ATL and budgeting management essential
  • Valid drivers licence preferred
Skills and competencies:
  • Strong written and oral communication skills with the ability to write reports and for Presentations.
  • Strong interpersonal and networking skills with the ability to continuously grow and enhance both on/off line networks
  • A confident team collaborator who is self-driven and highly organized; able to manage conflicting priorities and work well under pressure to meet tight deadlines.
  • Computer proficiency in MS Office Suite (Excel and Powerpoint particularly) with strong organisational and administrative skills
  • Competent social media user, highly familiar with Facebook, Twitter, Pinterest and Instagram
  • Marketing knowledge and commercial awareness, as well as strong affinity for our Outdoor brands: Cape Union Mart and K-Way.
Please note:  The Cape Union Mart Group is committed to transformation.  Appointments and promotions will be made based on candidates who best meet the requirements for the position. Candidates that enhance the diversity of the team will be given preference, in line with our Employment Equity plan.

Posted on 14 Jan 15:40, Closing date 12 Feb

Cape Union Mart
Cape Union Mart International (Pty) Ltd has been equipping South African adventurers since 1933, and is South Africa's favourite outdoor adventure store. Stocking everything one needs for outdoor pursuits - including hiking, camping, trail running, mountain biking, snow sports, travel and more - Cape Union Mart is an essential first step in every adventure. Cape Union Mart has stores across South Africa, and in Namibia and Botswana.
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