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SEO Lead

Remuneration:to be discussed 
Location:Cape Town, Bellville
Remote work:Some remote work allowed
Education level:Degree
Job level:Mid
Own transport required:Yes
Type:Permanent
Reference:#DAGSEO
Company:Discover Africa Group


Responsibilities
  • Run your desk as if it was your own business living our brand vision, mission and exhibiting the defined role behaviors/values consistently
  • Research and become an expert in all digital marketing channels where the company has interests.
  • Own and develop innovative and industry-leading digital first campaigns and content marketing strategies in support of business objectives that deliver outcomes.
  • Develop content to match the purpose of all of the pillar objectives and support pillars to reach their objectives.
  • Ensure that core, secondary and tertiary content is aligned to rad and adhere to our quality guidelines.
  • Do monthly and annual content audits focused on quality, volume and optimised for conversion.
  • Develop strong content hierarchy and structure to increase site performance both from a UX and conversion perspective.
  • Always strive to have clean on-site media, copy, structure and style, and maintain voice, tone and brand integrity.
  • Perform regular content and keyword gap analysis to ensure brands are hitting all key markets.
  • Support and take part in the creation of small, media and “big” content and copy aligned to key messages that resonate with target audience for digital channels, social platforms and content i.e. infographics, videos, blogs etc.
  • Ensure that all brands are adhering to the strictest of SEO white-hat guidelines including HTML structure, schema, microcopy, speed and media.
  • Project manage campaigns through channels including web, SEO, SEM, social media, writing, and public relations.
  • Prepare snapshot reports and optimise spend and performance based on insights.
  • Measure and analyse the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Use insights to develop best-practices.
  • Stay close to emerging technologies including, and outside of social media platforms. Provide thought leadership and perspective for adoption where appropriate.
  • Contribute to the creation of quality and process standards within the campaign centre of excellence team to improve service delivery and cost efficiency and enhance stakeholder experience.
  • Deliver results-driven digital campaigns worthy of submission for industry-award recognition.
  • Set and meet milestones and deadlines.
  • Liaising with designers, content writers, SEO, operations and other individuals/teams as required.
  • Ensure at all times that issues are escalated if KPIs are not met.
  • E-mail communication must be clear and friendly and engaging as opposed to rigid and formal.
  • Adhere to all company policies, processes and procedures including administration guidelines.
  • Where necessary, attend trade shows, events and exhibitions.
  • Help other areas of the group as and when required.
Digital marketing qualification or equivalent experience.
Experience in:
  • Content development and optimisation,
  • Writing, 
  • Editing, 
  • Outreach, 
  • Time and content plan management.
  • SEO and technical web specifications
SEO qualification or equivalent experience.
  • Experience in Content development,
  • Writing, 
  • Editing, 
  • Outreach, 
  • Time and content plan management.
  • SEO and technical web specifications
  • Creative digital and content campaigns and strategies.
  • Advanced understanding of the media landscape specifically in a digital context.
  • The ability to manage a full annual and monthly content plan.
  • The ability to manage time effectively for self and team
  • To write, sub-edit, edit and publish articles and other mixed media, quickly and accurately.
  • Have a clear understanding of the technical SEO and web requirements around a product or entity.
  • Have the ability and experience to develop highly creative and strategic digital campaigns and concepts so to advance the product or entity.
  • Outstanding ability to develop strategic content strategies developed for channel conversion


Company Description

Discover Africa Group is a Cape Town based Online Travel Agency. We own and operate two well-established travel brands: www.drivesouthafrica.com (since 2002) and www.discoverafrica.com (since 2012). Our website has helped thousands of people discover Africa every year.

Our marketing team is a young, dynamic, results-driven group, looking for smart, creative and hard-working interns with integrity to join us. We’re looking for Search Engine Optimization and content marketing focused interns to join our team. We want someone who with a love for developing strategic, clean, and sophisticated content driven by conversion metrics. The one type of person we are looking for is more the analytical type that loves looking at data and then seeing if their interpretation and optimizations has an impact on the performance, then this internship is for you. We are also looking for a content focused intern.

Posted on 02 Dec 11:45, Closing date 31 Jan

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