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Digital Marketing Manager - Skincare Brand

Remuneration:negotiable cost-to-company 
Benefits:Within the cost to company package
Location:Cape Town
Remote work:Not Applicable
Education level:Diploma
Job level:Junior/Mid
Reference:#Viv2958
Company:VGP Recruitment


Previously disadvantaged candidates will be given preference.

An opportunity has arisen for a junior to mid-weight digital marketing manager at a leading, luxury African skincare brand based on-site at their Cape Town head office. We’re looking for a highly motivated SEO/SEM and PPC Specialist who is passionate about all things Paid Media, SEM and SEO. The successful candidate will report to the digital manager and CEO. As there is a strong focus on growing this skincare range, your ability to successfully implement and manage their Paid Media (Paid, Earned and Organic), Paid Campaigns, and PPC is crucial.

This role is a fantastic opportunity to grow your career in multi-channel B2B and B2C e-commerce in the skincare market. If you resonate with the brand’s culture and have an appetite for staying on top of the latest tech and digital trends, we’d love to hear from you! Advantage for Zulu/Xhosa speakers.

Responsibilities
  • Form an effective and cohesive PPC strategy
  • Launch and optimise various digital campaigns aligned with our business goals
  • Oversee accounts on the different ad platforms (e.g., Google Ads, Facebook, Bing, LinkedIn, Taboola, etc.)
  • Conduct market and audience research
  • Monitor ROI and KPIs to assess the performance
  • Monitor and manage web analytics dashboards, reports, and key reporting tools, and point out key areas of importance following our goals and expansion targets
  • Produce reports and summaries
  • Suggest and develop new strategies and campaigns across multiple channels
  • Stay up to date with digital media developments.
Requirements
The successful candidate must have/be:
  • Relevant industry-related qualification
  • 2-3 years proven experience as a PPC campaign manager in an e-commerce company
  • Background/experience in SEO
  • Familiarity with multiple digital platforms (e.g., Google Ads, Bing Ads, LinkedIn Ads, etc.)
  • Experience in data analysis and reporting, and working knowledge of analytics tools (Google Analytics, Data Studio, etc.) - is a MUST!
  • Zulu/Xhosa language speaker – advantageous
  • Able to understand the culture of the brand
  • Able to work on-site, in-office.


Company Description

VGP Recruitment is a specialist recruitment agency in the advertising, marketing, media, creative, digital, PR/communications and publishing industries.

Posted on 10 Aug 15:03, Closing date 9 Oct

Apply

Viv Gordon
viv@vgp.co.za
+27 21 422 1037

Or apply with your Biz CV

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VGP Recruitment
VGP is a specialist Recruitment Agency focusing on the exciting field of communications. Passionate about the industry in which we operate, our portfolio covers all personnel who work in the Advertising, Marketing, Publishing and Public Relations arenas.

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