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Senior Digital Media Strategist and Planner SA

Location:Cape Town
Job level:Senior
Type:Permanent
Company:Incubeta


Job description

The senior digital media strategist and planner will be responsible for ensuring the success of digital media planning & buying within Incubeta. The primary goal of this role is to help clients build their brands and generate leads across the most effective platforms/channels. This is achieved by developing in-depth and well-formulated media strategies, and media plans based on our clients business objectives.

The ideal Media Strategist has a good operational understanding of all media channels and the way a media strategy is brought together. They have implemented campaigns on platforms like Facebook Ads Manager, Google Ads Manager and DV360 and they understand how campaigns roll-out. Great communication skills are a key requirement when liaising with various teams/departments, clients and negotiating with publishers.

Place within Organisation

  • Reports to the head of media strategy and Planning in the global ops team.
  • Works internally with the media managers, media consultants, commercial team and externally with clients and publishers/media owners.


Tasks & Responsibilities

Building out Digital Media Strategy and Media plans as part of the Media Strategy and Planning team, including but not limited to:
  • Agency experience in a planner/buyer/strategist role
  • Develop and present digital media strategies & plans that maximize ROI for Incubeta clients.
  • Foster relationships with publishers (media owners) - remain up to date of latest offerings, ad formats etc. within the SA landscape
  • Mentor & help train new team members 
  • Assist the manager to QA media plans and strategies
  • Manage negotiations and agreements between local Publishers (media owners) and Incubeta maximising the media investments for Incubeta clients.
  • Financial management of media bookings and performance on behalf of Incubeta clients. Ownership to deliver on booking vs. targets/forecast for the clients’ media plans.
  • Ensure the media budget is efficiently and effectively optimised ensuring timely delivery of campaigns against budget.
  • Work closely with the client lead consultant, to effectively deliver on client proposals, solutions and roadmaps to achieve the objectives.
  • Drive compliance and proactively makes improvements to Incubeta’s digital media strategy and planning processes, policies and procedures
  • Own implementation of best-practice and showcasing digital media strategy trends to the wider team
  • Provide strategic research including market insights and/or media landscape insights, market and channel mix recommendations.
  • Keep abreast of competitor activity/new market communication.
  • Foster relationships within Incubeta to strengthen relationships with other departments


Requirements

Imperative Skills:
  • Must have agency experience in a planner/buyer/strategist role
  • Minimum four years’ experience in a media planning and strategy role
  • Expert understanding of the digital agency & performance marketing landscape, it’s challenges and opportunities
  • Experience in both media planning and buying along with a strong digital foundation is a requirement, with an ability to stay ahead of the ever-evolving media landscape
  • Strong understanding of all digital marketing channels, ad technologies and cross-media solutions
  • Passionate about (ad) technology and how technology can shape the online advertising industry and ecosystem for the benefit of our customers
  • Strong knowledge of and practical experience in Facebook Ads Manager, Twitter Ads Manager and premium publishers/other media networks.
  • A functional understanding of using and implementing one of the leading digital marketing solutions/tools - Google Marketing Platform including Campaign Manager, DV360, SA360, Google Analytics
  • Good technical communicator - be able to turn complexity into simplicity.
  • Strong analytical and problem-solving skills
  • Ability to understand the customer's key business & marketing challenges and translate this into how you can achieve these goals by working with the media buyers, media consultants and publishers.
Key Qualities:
  • Positive, friendly and approachable
  • Proactive and a stickler for details
  • Outstanding ability to think creatively & strategically within the digital marketing space.
  • A great communicator, with the ability to talk with clients and other partners.
  • A self-starter that seeks knowledge and expertise in digital media buying.
  • Tech Savvy: picks up new technology quickly and has intermediate knowledge and experience with programmatic media buying.
  • Experience in stabilizing high-pressure situations & tight deadlines.
  • Can work independently and prioritise multiple projects.
  • Thinks ahead and is able to identify areas of improvement and innovation for clients.
Key Competencies & Work Ethic:
  • General: Intelligent, resourceful, analytical, persuasive, commercial and entrepreneurial
  • Decisiveness: Formulates a well-informed decision and takes appropriate action at the right moment in time
  • Integrity: Comply with generally accepted social and ethical standards in job-related activities
  • Client-Centric: Be aware of the customer's needs/demands. Use this proactively.
  • Team-work: Team-driven, with an emphasis on what is best for the company at large and able to cooperate.
  • Professionalism: Execute flawlessly and cost-efficiently. Desire to constantly optimise our business.
  • Inspirational: Leading by example to inspire & motivate. Enthusiastic and passionate for digital marketing, highly motivated individual with a serious and goal-oriented work ethic.
  • Planning / Action: Determine goals and priorities effectively and stipulating the time, activities and resources required to achieve the set goals.
  • Achievement Orientation: Set high standards and actively focus on achieving results and objectives. Show dissatisfaction with average performance.
  • Initiative: Independent self-starter, extremely proactive and organised. Attention to detail

If you feel you fit the above criteria, please send your CV and cover letter to talentsa@incubeta.com. Please take note that if you do not receive a response within 2 weeks of applying, you should consider your application as unsuccessful.

Posted on 06 May 13:50, Closing date 5 Jul

Apply by email

talentsa@incubeta.com

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Incubeta
Incubeta is an international team of experts in marketing, technology, data, and creative.

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