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Performance Marketing Lead

Remuneration:R60000 - R70000 per month tctc 
Location:Johannesburg
Remote work:Some remote work allowed
Education level:Degree
Job level:Management (Jnr - Mid, 1-4 yrs)
Travel requirement:Occasional
Job policy:Employment Equity position
Type:Permanent
Reference:#TAL22HF
Company:TALENTED


Job description

Join a new marketing team of incredible professionals and specialists! Within this tech business in the health services world you will operate as a critical leader of the commercial impact created by marketing.

Seeking expertise to work with an incredibly skilled, humble team to launch a mobile app.
You will lead Digital Acquisition by driving the delivery of downloads, registrations & active users on- and off-line for the business.

Responsibilities include:
  • End to end management of performance marketing acquisition activity across Paid Social, Search and Display.
  • Leading the business to operate from consumer empathy & insight
  • User generated demand and experience (metrics for app downloads and registrations, active users, customer effort score, and cost of acquisition);
  • Delivering customer lifetime value from retained and repeating users
  • You will work closely with the wider marketing team to optimise audience strategies.
  • Partnering with the product team around innovation fueling growth

 Additionally:
  • They are looking for a low-ego, empathetic, purpose-driven human: A hands-on digital marketer, with deep expertise and experience in performance marketing and active user acquisition.  
  • Delivering on digital marketing plans to attract & acquire new users; driving performance marketing, influencer marketing and other touchpoints in an integrated effort to drive user acquisition. 
  • Creating measurable impact Driving downloads of their new Direct to Consumer (D2C) app service
  • Monitor budget and ensure spend across performance channels is effective tracking key performance indicators of media activity.


Requirements

  • An outstanding, cross-functional collaborator.
  • A planner, enthusiastic connector, committed executer, fast learner, curious & adaptable.

  • Adaptable human with a solid track record of experience on a services brand in retail, financial services, tech or e-commerce.
  • Website and mobile app store analytics.
  • Experience working on performance media (including app store, Display, SEM and Social) strategy.
  • Proven digital marketing master, with experience across all of social content creation, online advertising and app-based marketing.
    • Understanding of social media advertising across major platforms (Facebook, Twitter, Instagram).
    • Understanding of mobile app store advertising – Google Play, Apple, other android platforms.
  • Skills in Search platforms including Google AdWords.
  • Analytical and numerate, capable of understanding and analysing complex user data.
  • Proficiency in cohort analysis, associated tools and marketing application thereof. 

EXPERIENCE & EDUCATION
  • Complete degree in Technology, Marketing or Business
  • Certifications/Short courses in Social Media, Google and/or other
  • Has held responsibility with proven results marketing a consumer-facing digital service.
  • Delivery of active user acquisition plans and executions.
  • 5+ years of experience in digital marketing.
  • Experience with e-commerce, digital app-based business, or performance-marketing media house.

NICE to have:
  • Healthcare experience.
  • Experience in an agile entrepreneurial or start-up environment.
  • Experience in English-speaking Africa outside of SA.
  • Broader exposure to offline user acquisition of a services business.


Posted on 20 Dec 16:21, Closing date 1 Feb



TALENTED
Insightful. Smart. Cost-conscious. Refreshing ways to re-think talent. A solve for both candidate & client.

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