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Senior Paid Media Specialist

Remuneration:R25000 - R38000 per month negotiable negotiable depending on experience 
Location:Johannesburg
Job level:Senior
Job policy:Employment Equity position
Type:Permanent
Reference:#SnrPaidSpecialist
Company:WeFuse


Job description

WeFuse is a purpose-driven digital agency. Data is at the heart of everything we do, ensuring authentic, valuable experiences for our clients and their consumers. We're looking for a smart, driven paid media specialist to add to our team of dynamic over-achievers. If you believe you fit the criteria below, we'd love to hear from you! Please send your CV directly to moc.esufew@haras and moc.esufew@eemia

The role

  • Lead all aspects of Performance Marketing activity for local clients, collaborate with teams to execute and deliver projects and campaigns
  • Implement campaigns - Create, execute and manage digital advertising campaigns. Google Ads and Facebook paid media implementation, including technical know-how, accurate campaign structure, managing spend and budgeting
  • Monitor campaign performance
  • Track and analyse campaign performance on a day-to-day basis to ensure campaigns are performing at an optimal rate
  • Make adjustments to meet KPI objectives. This includes the daily monitoring of budgets, keywords, campaigns, and overall account health
  • Digital Research - Keep up to date with the latest developments in the digital advertising arena. Ensuring that campaigns are taking advantage of any new features available, best practices, and brands remain relevant
  • Campaign Testing – Ensure that campaigns are continuously learning and adapting by implementing tests across digital campaigns. Planning and executing an approach, and sharing knowledge with team members
  • Reporting – Report on ad and campaign-related performance
  • Be a key knowledge leader in the business - input local context, including the legislative environment, from global marketing communications into local campaigns
  • Work with team members to understand the challenges faced to improve ROI and CRO for our clients
  • Analyse consumer patterns such as performance commerce trends, conversion rate, and competitor analysis to understand the efficiency of media investment and advise on strategy
  • Help plan and prioritise key marketing tactics across teams, to improve growth rate, revenue, and efficiency targets
  • Monitor and ensure marketing campaigns deliver against monthly/annual targets in terms of users, orders etc


Requirements

  • 3 – 5 years experience
  • Relevant industry related degree and certifications
  • Google AdWords and Analytics certified
  • Minimum three years experience in managing Google Ads campaigns
  • Experience in e-commerce campaigns
  • Strong analytical skills with the ability to interpret data constructively
  • Experience using Google Analytics and Google Tag Manager
  • Strong communication, visualisation, and presentation skills
  • High levels of self-motivation and autonomy
  • Continually look to innovate, learn and resolve problems
  • Work well under pressure
  • Ability to multitask and plan across a range of projects
  • Good technical communicator
  • Up to date with the latest developments in the digital advertising arena
  • A team player who is proactive and able to work independently
  • Enjoys solving problems and overcoming challenges
Advantageous

Successfully completing online courses in relation to DSP and/or DV360

Posted on 11 Aug 11:09

Apply by email

Sarah Quadflieg
sarah@wefuse.com

Or apply with your Biz CV

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