Paid Media/Digital Marketing Specialist

Remuneration:Rand17500 per month negotiable BasicSalary 
Location:Cape Town, Woodstock
Education level:Diploma
Job level:MidSenior
Company:Launchsite Digital

Job description

Basic function:
  • Develop, implement and maintain paid media/ PPC campaigns, paid social media campaigns, and prepare data analytics reports.
Key responsibilities and skills:
  • Search engine marketing (Google Search, Google Display and Google Shopping)
  • Display channels (acquisition and remarketing)
  • Provide input for media strategy
  • Manage social media ad platforms and other digital media buying platforms
  • Optimise advertising campaigns: manage, analyse and optimise campaigns to achieve and exceed key performance indicators
  • Budget optimization: managing large scale budgets across multiple PPC accounts within Facebook Business Manager, Google Adwords
  • Keep up to date with the newest trends on the various platforms
  • Report to clients on the performance- Build relationships with our platform representatives e.g. our Facebook and Google account managers
  • Ensure reporting of all channels is in place; on a daily, weekly and monthly basis
  • Ability to use social media & Google retargeting tools and set up remarketing lists
  • Conduct Google Analytics metrics analysis to measure user engagement and campaign performance post-click
  • Analyze Facebook media buys and associated metrics on a daily basis to ensure profitability
  • Analyze web metrics, provide campaign effectiveness reports, and implement optimisations
  • Suggest and execute weekly tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in campaigns
  • Perform competitive research on effective Google ads in similar niches
  • Manage projects to ensure it falls within the allowable budget

Major skills:
  • Requirements:
  • Laptop/desktop computer
  • Smartphone
  • Minimum two years' experience with Google Ads, Google Analytics, and Facebook Ads Manager
Personality and characteristics:
  • Forever evolving and eager to learn
  • Hard worker with positive good vibes attitude.
  • Able to work well individually as well as in a team
Please send us your CV and a cover letter to az.oc.etishcnual@noved

  • SEM, and PPC
  • Digital marketing Social media marketing
  • Remarketing- Digital strategy
  • Proficiency in Data Studio
  • Ability to work with large data sets to drive insights and recommendations
  • Google display, search, shopping, mobile, video, AdWords and analytics
  • Experience in paid social media advertising and paid advertising
  • SEO skills and experience would be beneficial and desirable but not essential

Posted on 17 May 13:20

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