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Digital Account Manager
|Remuneration:||R25000 - R30000 per month Cost to company|
|Company:||Ad Talent Africa|
Job descriptionA great agency in Bedfordview is growing and is looking for a dynamic digital account manager to join their busy team.
As an Account Manager, you will be required to contribute to and help develop marketing campaigns using social media and digital platforms for MDH Digital’s clients. Being a varied role, typical tasks will involve developing, executing and evaluating online advertising campaigns as well as maintaining and developing client relationships.
The candidate should possess a creative drive and be able to articulate and document ideas to the design and marketing teams internally and externally. He/she should have experience in working with a variety of social media and digital platforms and design tools with a solid understanding of good marketing principles.
Duties and responsibilities
- Develop, manage and execute integrated digital advertising campaigns and strategies with the aim of acquiring and retaining customers
- Be informed of unique client targets and structure advertising effort to meet and exceed such targets
- Manage the implementation, tracking and measurement of online advertising campaigns and marketing activities
- Create and manage platform access and codes that enable proper performance tracking for all advertising services
- Monitor and track results to ensure they properly feed into designated client systems and/or company lead management systems and/or integrations
- Brief and oversee the work of external agencies, such as designers, animators and printers
- Brief and oversee the work of internal agents, such as account assistants, designers,and account support departments
- Work within a budget and report any overspend or underspend to direct line manager
- Report on campaign spend, monies paid over to third-party providers and other campaign expenses as per the procedures put in place to properly track such expense streams
- Manage multiple advertising platforms for clients
- Create and supplement advertising strategies for clients
- Plan and deliver targeted email, marketing, SMS and direct mailing campaigns using a selection of company marketing tools.
- Seek and manage online advertising opportunities for the agency and its clients.
- Write, edit and proofread copy for promotional materials for marketing campaigns
- Manage the production and distribution of digital marketing assets
- Liaise with and manage client work escalated to supporting departments.
- Organise and attend offline events that contribute to the success of client campaigns
- Deliver regular reports of campaign results, including web analysis and the evaluation of client KPI’s and objectives.
- Maintain regular measurement of ROI on campaigns
- Work closely with the support and technical departments to maintain client CI across their website and brand material.
- Work closely with the support and technical departments to ensure regular website checks are done for functional lead forms and user experience journeys
- Conduct market research and competitor analysis to inform advertising strategy
- Manage and develop client relationships, reporting any complaints and/or cancellations via proper internal procedure, to manage overall customer satisfaction
- Account management
- Online advertising
- Online marketing
Posted on 04 May 08:19
See also: Store Manager, Account Manager, Manager, Marketing Manager, Project Manager, Account Executive, Account Director, Digital Designer, Campaign Manager, Digital Account Manager
We are niched in the communications industry with offices in Johannesburg and Cape Town from where we service all of South Africa, Africa, the Middle East, Europe and the rest of the world. Our portfolios include Digital, Creative and Client Service in Advertising, Marketing, Media, Public Relations and Corporate Communications.
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