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Paid Media/Analytics Manager

Remuneration:R32000 - R40000 per month Basic salary 
Education level:Degree
Job level:Mid
Own transport required:Yes

We are hiring a mid-weight paid media and analytics manager, for a leading retail & marketing agency.  

  • Five years' of experience is essential. 
  • Must work in an agency or corporate environment.
Duties and responsibilities:
  • Ability to work under pressure and to tight deadlines in a rapidly changing environment.
  • Digital marketing planning based on brief parameters and media strategy.
  • Oversee paid media advertising campaigns on Google, LinkedIn, Facebook, and so on.
  • Development of digital media strategies for clients.
  • Planning, implementation and performance across all digital media types including premium display, mobile display, programmatic, advertising networks, paid search and paid social.
  • Manage the online planning process and provide recommendations.
  • Strategize, execute, optimize and analyze paid social campaigns across Facebook, Instagram, Twitter and other paid social platforms.
  • Daily management of paid search plans.
  • Build a PPC strategy for a variety of client accounts.
  • Oversee keyword analysis; keyword list building, campaign bid management and optimisation using client preferred tracking tools and ad copy testing.
  • Audience building, hyper-segmented targeting & remarketing strategies.
  • Ability to use social marketing pixels and set up remarketing lists.
  • Conduct Google Analytics metrics analysis to measure user engagement and campaign performance post-click.
  • Perform regular account checks and make recommendations on improving campaign performance.
  • Set up, monitor, and optimize Google advertising campaigns from start to finish.
  • Analyze Facebook media buys and associated metrics on a daily basis to ensure profitability.
  • Analyze web metrics, provide campaign effectiveness reports, and implement optimisations.
  • Perform competitive research on effective Google ads in similar niches.
  • Work closely with ad operations to ensure campaign goals are met.
  • Media planning, trafficking, campaign implementation and management.
  • Demonstrated ability to run and optimise multiple campaigns.
  • Ability to analyze data and make recommendations.
  • Experience and skill in dealing with expectations from all departments.
  • Digital media experience with a keen focus on eCommerce, PPC, SEO, content marketing, and conversion rate optimization.
  • Optimising advertising campaigns for client.
  • Updated Budgets
  • Keeping up to date with the newest trends and different platforms
  • Reporting to client on the performance
  • Build relationships with our platform representative e.g. our Facebook account manager, Google, etc.
  • Suggest and execute weekly tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in campaigns.
  • Marketing Automation
  • Conduct Google Analytics metrics analysis to measure user engagement and campaign performance post-click.
Please send the following to our offices:
  • Updated CV
  • Updated Portfolio in PDF (max. 10MB)
Major skills:
  • SEO, SEM, and PPC
  • eCommerce (Shopify and WooCommerce)
  • Digital marketing
  • Social media marketing
  • Content marketing
  • Data analysis & analytics
  • Affiliate marketing
  • Email and mobile marketing 
  • Marketing automation
  • Remarketing
  • Digital strategy
  • Project Management
  • Ad Management 
  • Google display, search, shopping, mobile, video, AdWords and analytics
Please only apply if you have the relevant experience as per our job ad. Our client does not have the capacity to train anyone – you need to hit the ground running.

Your application will be passed to our team of recruitment consultants and should your skills and experience match the recruitment needs of our client, we will be in touch within a 96 hour turn-around time. 

Should you not hear from us, please treat your application for this job as unsuccessful.

Posted on 03 May 14:46

Apply by email

Bianca Gibbon

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