Data Marketing Strategist

Remuneration:Market related 
Job level:Mid/Senior
Company:Ad Talent Africa

Job description

A global dynamic business, who are leaders within the FMCG space have a vacancy for a Data Marketing Strategist.


  • Integrating data acquisition & data activation workflow throughout brand initiatives/campaigns

  • Data assessments & recommendations

  • Creation of brand specific data strategies

  • Provide guidelines on how Audiences, Media Touchpoints, and Digital Platforms need to form part of overarching consumer journeys

  • Ensure Data Acquisition is integrated into long term brand plans

  • Collaborate with partners to ensure we implement the correct principles to deliver optimal ROI

  • Collaborate across organization Pubs and Account Leads, to ensure efficient client service delivery

  • Build mutually constructive relationships across client teams to identify client opportunities and develop potential projects


  • (Higher Certificate/Diploma) or relevant tertiary qualifications / certifications

  • 5+ years either strategy / insights analysis / research –key being the ability to interpret data and identify trends and insights

  • Digital Strategy, measurement, and planning


  • Data Analysis

  • Digital Media

  • Digital Strategy

Posted on 15 Apr 17:24

Ad Talent
We are niched in the communications industry with offices in Johannesburg and Cape Town from where we service all of South Africa, Africa, the Middle East, Europe and the rest of the world. Our portfolios include Digital, Creative and Client Service in Advertising, Marketing, Media, Public Relations and Corporate Communications.
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