PPC Manager/Analyst

Location:Durban, Hillcrest
Education level:Degree
Job level:Mid/Senior
Company:Brand Candy

Job description

  • Manage, review, and perform daily account responsibilities associated with Google Ads
    • Maintain and monitor keyword bids, budgets and other important metrics
    • Execute strategies for keyword opportunities, campaign structure, targeting, display network, and other areas of paid search in order to meet business goals
    • Building out all types of campaigns, YouTube, shopping, DSA, remarketing and more
    • Continuously work on improving the accounts quality score through ad copy, keyword optimisation and landing pages
    • Understand e-commerce and create shopping campaigns, dynamic remarketing campaigns and merchant centre accounts
    • Provide insights, manage, and create monthly client reporting
    • Keep up to date with the latest PPC industry trends
    • Work closely with the other team members to meet business needs
    • Provide insights, manage, and create monthly client reporting
    • Develop and execute successful SEO technical strategies
    • Deep understanding of Google’s guidelines
    • Must be able to produce ‘’out of the box’’ strategies
    • Collect data and report on traffic, rankings and other SEO aspects 
    • Provide recommendations and strategies for continued SEO campaign improvement for clients and potential clients
    • Perform SEO audits regularly for potential SEO clients
    • Manage high-quality reporting and communicate performance and insights
    • Stay current on the latest industry trends, best practices, and search algorithm updates
    • Respond to SEO client requests accurately and in a timely fashion
    • Complete account-related tasks as assigned by your manager within the given time frame
    • Proficient in google sheets and excel
    • Excellent spelling and grammar is a must


    • Google Ads Certified
    • Search 360 experience is beneficial
    • Deep understanding of Bid / Budget management
    • In-depth understanding of Google Ads, Google Tag Manager, Google
    • Analytics, and Google Ads editor
    • HTML
    • Javascript
    • Screaming Frog Technical Audits
    • Various SEO Ranking Software

    Posted on 17 Sep 14:49

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