Digital Marketing Specialist

Location:Johannesburg, Sandton
Education level:Degree
Job level:Senior
Travel requirement:Occasional
Company:Offlimit Communications

Job description

Digital marketing specialist roles and responsibilities  
  • Help clients allocate digital marketing budgets and develops digital marketing plans across all online channels, including digital media, email, website, mobile, and social media
  • Evaluate and analyze program results and present recommendations for changes in strategy
  • Leverage metrics and research where appropriate to define and track performance against goals mapped to client objectives and targets, adjusting as new data comes in
  • Maintain an understanding of the client’s financial, strategic and marketing imperatives, and competitive dynamics in their market
  • Surface new online marketing ideas and tactics to drive growth and collaborate with internal and client teams to test value and ability to execute
  • Day-to-day management and oversight of client engagements, including status report generation, recurring meetings/calls, communications with account stakeholders, communications with internal stakeholders, strategy sessions, and quarterly account/benchmark reviews
  • Deliver campaign results analysis, optimization and strategic recommendations, best practices recommendations, client meetings and presentations, requirements documenting, training, and other tasks as they arise
  • Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
  • Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
  • Designs, builds and maintains our social media presence.
  • Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
  • Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
  • Identifies trends and insights, and optimizes spend and performance based on the insights.
  • Brainstorms new and creative growth strategies through digital marketing.
  • Plans, executes, and measures experiments and conversion tests.
  • Collaborates with internal teams to create landing pages and optimise user experience.
  • Utilises strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

Company Description

Offlimit Communications (OLC) one of the most vibrant TTL agency in SA, is looking for a new talented, hardworking and passionate digital marketing specialist to join this fast-paced agency.

We have contractually acquired within the last 10 years very exciting and powerful brands like The Coca-Cola Company, Pernod Ricard, Old mutual, Premier FMCG, McCain and more.. to keep leading in the TTL space.

We’re searching for a strong all-rounder who will be responsible for developing captivating digital solutions for OLC's clients. The candidate we deem ready to join the team will have to exhibit exceptional digital knowledge and skills, fantastic digital strategy skills, execution and a solid understanding of TTL space.

Digital marketing manager qualifications/skills:
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
  • Creating and maintaining client relationships
  • Coaching and subordinate involvement
  • Managing processes
  • Self-motivated yet customer-focused
  • Proficient in marketing research and statistical analysis
  • Able to develop budgets
  • Familiar with financial planning and strategy
  • Proven working experience in digital marketing, particularly within the industry
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
  • Experience in setting up and optimising PPC campaigns on all major search engines
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
*Experience within FMCG in a non-negotiable 

*Experience within various African markets is a plus

Posted on 17 Sep 08:44

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Offlimit CommunicationsOfflimit is an award winning experiential marketing agency that aims to move businesses and brands forward.

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