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Junior SEO/Outreach Specialist

Location:Cape Town
Job level:Junior
Company:Ruby Digital

(Please include the words “I want to work for Ruby Digital because ...” in your cover letter, with specific reasons why you want to work for us. You will not be considered if you do not complete this step..)

About us

Ruby Digital is a small, but mighty, digital marketing agency. We specialize in SEO, PPC, and Content Marketing to create meaningful predictable growth for SMEs, B2B companies, and enterprises in various industries such as hospitality (hotels, safaris etc.), IT, Engineering, recruitment and more. We are an effective and dynamic team passionate about educating, growing and moving the digital industry forward. 

About you

Because of the current situation in Cape Town, this position is remote. We will look to resume working in an office at some point in the future, and this would take place in Milnerton.

About the role

The junior SEO and outreach specialist will need to have a combined focus on the right quality of content to be placed on the websites and scaling the outreach for the clients. When it comes to content for the client’s site, getting quality content for the budget is part of the role. Wherever possible expect content that is valuable enough to others to be talked about. This person will also be responsible for researching, creating and implementing new strategies to increase link activity to all client websites.

You will also work on client SEO campaigns, completing a variety of both onpage and offpage SEO tasks.

Ruby Digital is a great place to work, with flexi-hours while growing within Ruby Digital and gaining fantastic experience doing interesting work with varied clients.

  • Source and work with high quality Copywriters to develop high quality content to be placed on client blogs and promoted.
  • Develop a network of specialist copywriters across multiple industries
  • Develop content briefs and manage the production of content by setting deadlines and making sure those deadlines are met.
  • Checking the quality of the content and editing where needs be as well as providing feedback to content providers
  • Work with the SEO Team to research webmasters, bloggers and websites with the outcome of generating a comprehensive list of contacts to outreach and promote content too.
  • Check referring domains and their links for spam or anything that could have an adverse effect on our SEO efforts.
  • Research competitor back-link profiles to create email lists of potential outreach targets.
  • Import and organize web masters, bloggers and websites
  • Create personalized emails when reaching out to websites.
  • Use web-based tools to make contact and promote content
  • Perform and track outreach through social, email and telephone
  • Report on all link activity across all domains on a regular basis
  • Work with the SEO team to perform basic website SEO implementation, including keyword research, onsite optimizations, competitor analyses and technical audits
  • Report to SEO Manager with successes, progress and opportunities
Attributes and requirements
  • Must be passionate about digital marketing.
  • Excellent written and interpersonal communication skills.
  • Curiosity about anything and everything
  • Awesome organizational skills
  • Analytical and numbers-oriented mindset
  • Creative mind
  • A willingness to take ownership of the work.
  • Hard work ethic
  • Computer literate (Microsoft Word and Excel)

  • Diploma Level Education or one years' experience in an agency environment
  • Remote working position (for now)
  • Flexible work schedule once we settle into an office again. This means you would work in the office from Monday to Wednesday, with the option to work from home on Thursdays and Fridays. 
  • Client and employee referral incentive programs
  • Weekly virtual braais 

Posted on 15 Sep 15:53

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