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Junior Digital Marketer/Web Admin

Remuneration:negotiable Cost to company 
Location:Cape Town, Claremont
Education level:Diploma
Job level:Junior/Mid
Type:Permanent
Reference:#DM-JAS-2N
Company:Jenman African Safaris


Job description

The digital marketer, as an email and social media specialist, will play an integral role in the success of Hideaways' overall marketing efforts. Working hand-in-hand with the marketing manager, content developer and web admin to communicate marketing content to both the travel industry and public markets in-line with the company’s marketing strategy to increase leads acquisition. They will assist the online marketing team by monitoring current online marketing trends, analysing the effectiveness of marketing efforts, brainstorming new ideas, and developing and implementing new campaigns across both email, social media, and ORM platforms holistically. Key responsibilities include creating, scheduling, tracking, and compiling analytics reports, applying A/B testing, assessing results, providing feedback and making necessary adjustments for maximum impact.

The junior web administrator’s role is to manage all company websites. Responsibilities will include uploading of all content (new products, specials and blogs), applying best SEO practices and formatting in-line with brand identity, ensuring that current content is up-to-date and all links, forms and functionality is working correctly. The web admin will work closely with sub-contracted web developers and SEO specialists to ensure the optimum running and ongoing maintenance of the websites; as well as provide support to the in-house online marketing teams to align all marketing campaigns. He/she will also be responsible for compiling analytics reports, assessing results, providing feedback and making necessary adjustments for improved performance.
Work focus will involve: Brand identity, e-marketing, social media management, customer relationship management (CRM), online reputation management (ORM), pay per click (PPC), reporting, market analysis, strategic planning.

Company Description

Jenman African Safaris is a leading safari travel operator in Southern Africa, East Africa and Madagascar. We offer small group, scheduled, tailor-made, private guided lodge, adventure and 4x4 safaris. Based in Cape Town, South Africa we have operational offices in Tanzania, Botswana, Zimbabwe and Madagascar. With over 20 years of experience and profound knowledge, our expertise distinguishes Jenman African Safaris above all others.

Requirements

  • Academic background in digital marketing (or similar qualification);
  • Passion for Social Media (ability to create, implement and manage content across Facebook, Instagram, Twitter, Pinterest etc);
  • At least one year of experience using an email marketing service or marketing automation platform (Campaign Monitor/Mailchimp);
  • At least one year of experience with WordPress;
  • Excellent communication skills, both written and spoken;
  • High level of accuracy and attention to detail;
  • Neat worker with good organisational skills;
  • Deadline oriented with excellent time management skills;
  • Creative and conceptual thinker; ability to think out-the-box and experiment with new ideas;
  • Basic understanding of good design and graphic style;
  • Analytical mind with an ability to trial different techniques and adapt methods accordingly;
  • Basic knowledge of HTML coding;
  • Experience with Google Analytics;
  • High level of accuracy and attention to detail;
  • Self-disciplined, initiative and ability to troubleshoot;
  • Deadline oriented with excellent time management skills;
  • Basic understanding of good design and graphic style;
  • Analytical mind with ability A/B test, interpret results, and apply accordingly;
  • Team player, eager to learn, positive and passionate


Posted on 24 Feb 08:20

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Sandra Falkenstein

+27 21 683 7826
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