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Content/Social Media Marketer

Benefits:Flexible working, working from home
Location:Cape Town
Job level:Mid
Company:LAL Language Centres

Job description

We’re looking for a content and social media marketer. The ideal candidate will have a strong inclination towards storytelling, community and brand management, whilst being still able to understand and use data towards delivering growth and strictly manage the product and marketing content produced by LAL.

Our students and their experiences at LAL are the most powerful asset in LAL’s hands and we use a combination of hard data + human empathy to drive marketing that brings results to LAL (ROI) but also to students (as an incredible experience). Working alongside the head of marketing and the content writing team, our content and social media marketer will work closely with the remaining of the marketing team in areas like customer acquisition, content management, content localisation, conversion rate optimisation and more.

A few of the skills we’re looking for:  
  • Copywriting
  • Social media management
  • Community management
  • Video production
  • Influencer management
  • Storytelling

Scale a content marketing strategy:
  • With access to videographers, content writers and content localisation resources, available, you’ll be tasked with increasing our brand awareness and the performance of our direct sales from non-paid marketing sources.
 Develop and scale a community-building initiative project
  • Having its community as the core asset of our brand, LAL’s marketing department, our task as a team is to develop a community management program that truly allows LAL’s future, current and past students to connect, share and explore the world through English
Participate on customer acquisition, CRO and inbound marketing initiatives
  • Other activities related to the position will relate to the generation of direct revenue, especially on the areas of online media (customer acquisition), conversion rate optimisation and inbound marketing
Manage the content and localisation of LAL’s website
  • LAL’s website is an always-evolving organism that needs to be both factually correct and accurately localised, so it can keep its conversion rates high. The content and social media marketer owns the management of the website and its localisation.
The successful person will work remotely and should be ideally located in Cape Town, working remotely from home.

Company Description

Language school/TEFL/EFL/English language teaching.


Person specification


  • University degree in Business, Marketing, Computer Sciences (or related topics) or excellent experience with digital marketing capacities
 Experience skills, knowledge and abilities
  • A proven track records on growing brands and audiences through the usage of social media
  • Flexibility and motivation to join a lean and efficient team
  • Familiarity with Lean and Agile methodologies
  • Knowledge of CRM systems and Marketing Automation Platforms
  • Advanced/Fluent level of English
  • Knowledge of WordPress and other CM platforms.
  • A second language (Portuguese, Spanish, Arabic, Turkish or Russian)
 Personal attributes
  • A strategic thinker, creative problem solver, able to execute vision into final deliverables.
  • Attention to detail is a must
  • Self-motivated and able to work independently
  • Ability to prioritize time and resources efficiently, and prepare for and welcome the unexpected.
The successful person will work remotely and should be ideally located in Cape Town, and will be working remotely from home - with visits to our LAL Cape Town school as and when required.

Posted on 27 Jan 07:49

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Caete da Silva

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