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PPC Lead

Remuneration:R25000 - R35000 per month 
Location:Sea Point
Type: Permanent
Reference:#2498
Company:Recruit Digital


My client is looking for a full-time mid-level paid search specialist/PPC specialist to join our highly talented team in Cape Town. This position is a great opportunity for an individual with Google Ads experience to take their skills and career to the next level while working with a talented team, advanced processes and interesting clients. The mid-level paid search specialist will be directly responsible for implementing paid search (pay-per-click, PPC, SEM) campaign optimisations to improve client account performance and deliver ROI for a diverse portfolio of clients. The person who fills this role will be groomed to take over the performance team.

The ideal candidate is looking for a challenge -- an opportunity for growth and development, and involvement with all aspects of our marketing team.

Key Responsibilities:
  • Perform daily account management and of pay per click accounts on Google AdWords, Bing and other search platforms for a variety of clients.
  • Maintenance and monitoring of keyword bids account daily and monthly budget caps, impression share, quality score and other important account metrics.
  • Manage and maintain updates for large keyword lists.
  • Bid management.
  • Responsible for setting up, testing, developing & improving PPC campaigns and delivering ROI to our clients.
  • Optimise CTRs, Landing pages, quality score, and conversion rates
  • Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
  • Strong entrepreneurial spirit and client-centric mind-set.
  • Intermediate to Advanced experience using Google Analytics and Google Tag Manager
  • Deliver excellence in required communication and client service standards for each client as well as generally.
  • Product Adoption: Remarketing | GSP | Display | Mobile Optimisation | Shopping | Dynamic Remarketing.
  • Drive client performance management activities across the team to include: optimisation activities, innovation towards client performance, daily checks and best practice processes.
  • Innovate new technologies and ways of working, monitor market trends in order to support internal growth and efficiency strategies. Support and contribute to the development of the tech roadmap.
  • Showing initiative to improve processes and build efficiencies without being prompted.
  • Advocate company policy and process, support client retention. Actively work to business goals such as margin and client retention
Requirements:
  • Working hours either 6am to 3pm or 7am to 4pm
  • Minimum two to three years' experience in a similar role
  • Experience in WordSteam is advantageous
  • Previous experience working in an agency environment is an advantage
  • Google AdWords and Analytics certified
  • Strong analytical skills with the ability to interpret data constructively
  • Strong technical and analytical skills with good understanding and use of Google Analytics.
  • Excellent interpersonal skills and confidence in front of clients and agency.
  • Experience in Paid Social Media is advantageous
  • Work well under pressure
  • Passionate about the industry and continually looking to innovate and lead
  • Presentation skills
  • Up-to-date understanding of the principles of search engine optimisation and content marketing.
Personal skills/attributes:
  • Passion for all things digital and a healthy appetite for learning.
  • Outstanding ability to think creatively and identify and resolve problems.
  • Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.
  • Ability to clearly and effectively articulate thoughts and points.
  • Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.
  • High levels of integrity, autonomy, and self-motivation.
  • Excellent analytical, organizational, project management and time management skills.
  • A good understanding of how PPC fits into the wider area of digital marketing
  • The ability to think creatively
  • Creative writing skills
  • Excellent communication skills
To apply, send your CV to .

Posted on 14 Jan 14:21

Apply by email
Claire Atkinson

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Recruit Digital

Recruit Digital; leading recruitment agency for the Digital, Media, IT & Advertising sectors in South Africa.

Covering both Cape Town and JHB roles, Recruit Digital provides staff for Media firms, Digital Agencies, Corporates, Startups, E-commerce retailers, and all other Internet related businesses.

Recruit Digital fills vacancies within Client Services, Creative & Design, Development & Technology, Sales, Copy-writing, Social Media, SEO, Planning & Strategy, Marketing, Senior Management & Executive positions.

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