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Digital Marketing Coordinator

Remuneration:Market related 
Location:Vereeniging
Job level:Junior/Mid
Type:Permanent
Reference:#CB-207
Company:CUM Books


Job description

CUM Books requires a strong dependant individual who will be able to create and manage digital marketing campaigns through websites, social media, email, SMS and other channels.

Expectations
  • Develop and manage digital marketing campaigns.
  • Analyse website traffic flow and initiate appropriate actions in response.
  • Continually work on the Search Engine Optimization of the organization's websites.
  • Conceptualize online banner adverts and oversee pay per click (PPC) ad management.
  • Identify new trends in digital marketing, evaluate new technologies.
  • Segmentation of consumer profiles.
  • Create campaigns targeted to well-defined audiences via email, SMS, social media, Google ads and directly with third-party websites.
  • A practical understanding of marketing systems and consumer data.
  • Ensuring compliance to consumer data protection standards and adhering to ethical use beyond such standards.


    Requirements

    • Degree or relevant tertiary qualification in marketing.
    • Must have strong written and verbal communication abilities.
    • Having critical thinking and high attention to details. 
    • Practical experience in creation and management of social media campaigns.
    • Strong knowledge of search engine optimisation.
    • A passion for our values and content.


      Posted on 11 Sep 09:57



      Christian Art Distributors

      CUM Books has become a much-loved and popular name in South African homes for many years. This chain of Christian family bookshops began when six NG Kerk-boekhandel shops were bought.

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