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E-commerce Analyst

Remuneration:negotiable Cost to company 
Benefits:Within the cost to company package
Location:Cape Town
Education level:Diploma
Job level:Mid
Company:Viv Gordon Placements (VGP)

Previously disadvantaged candidates will be given preference.

We have an exciting opportunity for a mid-weight e-commerce analyst at a leading retailer’s Cape Town HQ. In this role, you will be responsible for providing Business Units with meaningful omni-channel management information that is aligned with the achievement of company strategic goals and scorecards.

  • Produce and deliver timeous and accurate corporate and BU management information reports, including but not limited to Online Scorecard, Omni-channel Scorecard, BU specific reports, digital analytics, campaign reports, app dashboard and analysis.
  • Use report building tools to create standard reports and dashboards in support of the Omni-channel strategy.
  • Manage, maintain and improve Omni-channel reporting databases, including dimensions, measures and calculations.
  • Identify new measures and reports based on omni-channel strategy and performance improvement opportunities.
  • Assist in maintaining proper setup and usage of Google Analytics (and other analytics tools like Firebase) on the app, website and mobile/social platforms.
  • Provide insights into traffic driven by internal and external campaigns’ effect on the app, website and other commerce platforms.
  • Perform analysis of internal search effectiveness and conversion; provide recommendations for changes to drive revenue.
  • Provide insights into external search engine optimisation and analysis.
  • Provide frequent recommendations on how to maximise revenue from the website and app via product positioning, design elements and UX.
  • Service ad-hoc requests for information from stakeholders, including external surveys, within the required timeframe and specification.
  • Management and maintenance of existing reports/dashboards.
  • Participate in Omni-channel projects to identify new measures and to implement measures based on project requirements.
  • Educate key stakeholders on the relevance of omni-channel management information.

The successful candidate must have/be:
  • Relevant three-year diploma, with statistics or maths.
  • Prior experience in similar role - an advantage.
  • Experience with Business Intelligence/Reporting tools (e.g. Tableau, Qlikview, Google Analytics, Firebase).
  • Google Analytics experience, Firebase experience and an understanding of eCommerce processes with a special focus on app.
  • Experience in setting up an e-commerce environment for analytics.
  • Experience with Google Tag Manager.
  • Advanced Excel (with experience and using graphs, pivots, macros) and PowerPoint experience.
  • MS Access experience.
  • Excellent analytical skills and experience in data analysis.
  • Able to develop and produce Omni-channel management information.
  • Able to explain metrics and models to Key Stakeholders.
  • Good verbal and written communication skills.
  • Sound business acumen.
  • A strong customer service focus.
  • Passion for the brand and for customers - with the ability to change views and influence decisions and behaviour.
  • Connecting people – building relationships with stakeholders and working well within a team.
  • Personal effectiveness – the ability to work under pressure and to work independently.
  • Excellent Planning and Organising skills.
  • Leading Transformation – is able to create new and imaginative approaches to work.

Company Description

Viv Gordon Placements (VGP) is a specialist recruitment agency in the advertising, marketing, media, digital, public relations and publishing industries.

Posted on 11 Sep 10:10

Viv Gordon

+27 21 422 1037
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