Your cv

Related jobs

More digital jobs...
Get jobs on your
mobile phone

Mid PPC Specialist

Remuneration:Cost to company 
Benefits:Medical Aid and Pension
Location:Cape Town, Sea Point
Education level:Diploma
Job level:Mid

Roobix is looking for a full-time mid-level paid search specialist/PPC specialist to join our highly talented team in Cape Town. This position is a great opportunity for an individual with Google Ads experience to take their skills and career to the next level while working with a talented team, advanced processes and interesting clients. The mid-level paid search specialist will be directly responsible for implementing paid search (pay-per-click, PPC, SEM) campaign optimisations to improve client account performance and deliver ROI for a diverse portfolio of clients.

The ideal candidate is looking for a challenge -- an opportunity for growth and development, and involvement with all aspects of our marketing team.

Reporting Line:

Key Responsibilities:
  • Perform daily account management and of pay per click accounts on Google AdWords, Bing and other search platforms for a variety of clients.
  • Maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
  • Manage and maintain updates for large keyword lists.
  • Bid management.
  • Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
  • Responsible for setting up, testing, developing & improving PPC campaigns and delivering ROI to our clients.
  • Optimise CTRs, Landing pages, quality score, and conversion rates
  • Strong entrepreneurial spirit and client-centric mind-set.
  • Intermediate to Advanced experience using Google Analytics and Google Tag Manager
  • Deliver excellence in required communication and client service standards for each client as well as generally.
  • Product Adoption: Remarketing | GSP | Display | Mobile Optimisation | Shopping | Dynamic Remarketing.
  • Drive client performance management activities across the team to include: optimisation activities, innovation towards client performance, daily checks and best practice processes.
  • Innovate new technologies and ways of working, monitor market trends in order to support internal growth and efficiency strategies. Support and contribute to the development of the tech roadmap.
  • Showing initiative to improve processes and build efficiencies without being prompted.
  • Advocate company policy and process, support client retention. Actively work to business goals such as margin and client retention
  • Minimum two to three years’ experience in a similar role
  • Experience in WordSteam is advantageous
  • Previous experience working in an agency environment is an advantage
  • Google AdWords and Analytics certified
  • Experience in Paid Social Media is advantageous
  • Strong analytical skills with the ability to interpret data constructively
  • Strong technical and analytical skills with good understanding and use of Google Analytics
  • Excellent interpersonal skills and confidence in front of clients and agency
  • Work well under pressure
  • Passionate about the industry and continually looking to innovate and lead
  • Presentation skills
  • Up-to-date understanding of the principles of search engine optimisation and content marketing
Personal skills/attributes:
  • Passion for things digital and a healthy appetite for learning
  • Outstanding ability to think creatively and identify and resolve problems
  • Ability to clearly and effectively articulate thoughts and points
  • Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals
  • High levels of integrity, autonomy, and self-motivation
  • Excellent analytical, organisational, project management and time management skills
  • A good understanding of how PPC fits in to the wider area of digital marketing
  • The ability to think creatively
  • Creative writing skills
  • Excellent communication skills

Posted on 11 Jul 11:48

Apply by email
Melissa Smit

Or apply with your Biz CV
Create your CV once, and thereafter you can apply to this ad and future job ads easily.


Our team of specialist marketing, design, digital, communications, technology and events experts work together to deliver effective marketing solutions for your business.

View company profile

Get job alerts for PPC Specialist jobs

Looking for specialists in Advertising, Marketing and Media?
Recruiters & Career Coaches in Advertising, Marketing, Media, PR, IT and Digital.
Lynn: 082 802 4441