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Email Marketer

Location:Cape Town
Type:Permanent
Company:Shimansky Jewellers


We are looking for a talented email marketer to take the lead with our email marketing strategies. In integral part of this role is to reach customers through email campaigns and promoting the Shimansky Brand and ensuring the optimisation of the client interaction and retention.

Requirements
  • Matric
  • Tertiary qualification in Marketing
  • Minimum three years' email marketing experience
  • Computer literacy – Strong MS Office skills, advanced Excel skills
  • Experience with analytical and database tools
Responsibilities
  • Ensuring the database is segmented effectively for targeted marketing activities
  • Request, review and organise customer contact lists effectively
  • Analysing campaign performances
  • Ensure email layout, design, and content are optimized for best results in all marketing campaigns
  • Customer Journey Mapping analysing touch points with the organisation and maximising commercial opportunities
  • Develop initiatives continuously growing the database (B2B and B2C)
  • Manage development of emailers and make sure layout, design and content are optimised for best results
  • Staying abreast with software updates and new functionalities and utilize it to the best of our database performance
Skills
  • Exceptional verbal and written communication on all levels and both internally and externally
  • Strong analytical and technical abilities
  • Self-motivated, analytical, quick learner, organised and multi-tasker
  • Logical testing
  • Understanding of workflows
  • Strong attention to detail
  • Prioritise workload and meet deadlines for a variety of customer relations and marketing "deliverables"


Posted on 11 Jul 10:31

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