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PPC Analyst

Remuneration:R2500 - R35000 per month Negotiable depending on experience 
Location:Sandton
Education level:Degree
Job level:Mid
Type:Permanent
Reference:#YG#PPCspecialist
Company:Cardilogix


Job description

A team of online marketing professionals that take pride in exceeding the expectations of our clients is looking to hire a PPC Analyst to join their digital team. 

Major responsibilities

You will be responsible for interpreting the data generated from a Pay Per Click advertising campaign. You will also have to ensure the campaign is running as efficiently as possible, maximising conversions and minimising costs. 
  • Implement Pay Per Click media strategies for clients;
  • Handle, review, and perform account responsibilities associated with Google AdWords, Yahoo, Bing and other search platforms for a variety of clients;
  • Maintain and monitor keyword bids, account daily and monthly budget caps
  • Impression share, quality score and other important account metrics;
  • Handle the creation of large keyword lists;
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals;
  • Account daily and monthly budget caps, impression share, quality score and all other important account metrics;
  • Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives;
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out any key areas of importance in accordance with company goals;
  • Previous experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools;
  • Stay on top of search engine and PPC industry trends.


Requirements

  • Minimum four to six years' experience essential
  • Experience with Google Analytics, Google AdWords, and Facebook Business
  • Functional experience with all channels of Social Media


Posted on 05 Jul 15:24

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Yolanda Gibbon

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