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CRM Specialist

Remuneration:R25000 - R30000 per month cost-to-company 
Job level:Mid
Company:Ad Talent Africa

Job description

A CRM secialist, with sound knowledge of loyalty programmes, is required for a global tourism business to grow their South African loyalty base. 

Job purpose:

Developing an integrated and targeted communications strategy for CRM,  drive sales through tactical CRM initiatives and enhance the customer life-cycle. Provide communications support across various internal departments, be responsible for corporate communications targeted at various customers (i.e Trade, direct customers, groups etc) and enhance the customer journey from a communications perspective.

Provide full support to the Marketing Manager on any ad-hoc projects delegated by Marketing Manager.

Principal accountabilities:

• Design, execute and monitor direct marketing promotions, campaigns and interventions
• Monitor data quality, segmenting, marketing activities and assessment
• Communicate with corporate CRM regarding activities, planning, updating and co-ordinating
• Maintain Loyalty Club by executing acquisition strategies to grow base
• Attend to club requests, complaints and queries and monitor resolution within agreed timelines
• Plan and implement CRM campaigns and communication initiatives
• Track performance of CRM campaigns and draw up performance reports
• Draft all relevant corporate and guest communication
• Implement communications process to keep track of all communication
• Flexibility to work in line with operational requirements
• Always present a professional and favourable image 


  • Sound knowledge of loyalty programmes
  • Principles of direct marketing
  • Database management and mining
Desirable: marketing diploma, eight years plus marketing experience in CRM (as a specialisation)

Technical skills
  • SAS or any CRM Campaign Dissemination Tool
  • Contact Lab
  • Touchbase Pro
  • Strong Excel Skills and Data Mining and Analysis in order to execute accurate reporting on database.
  • Marketo
  • Excel


  • Analysis
  • Data Mining
  • Database Management
  • Direct Marketing
  • SAP Customer Relationship Management (CRM)
  • SAS

Posted on 14 Jan 10:43, Closing date 13 Feb

Ad Talent
We are niched in the communications industry with offices in Johannesburg and Cape Town from where we service all of South Africa, Africa, the Middle East, Europe and the rest of the world. Our portfolios include Digital, Creative and Client Service in Advertising, Marketing, Media, Public Relations and Corporate Communications.
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