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Senior Marketing Manager- CAPE TOWN

Remuneration:R40000 - R50000 per month negotiable cost-to-company 
Benefits:NONE
Location:Cape Town, Century City
Remote work:Not Applicable
Education level:Degree
Job level:Mid/Senior
Own transport required:Yes
Type:Permanent
Reference:#MARMAN28102021
Company:Lead Capital Group


Job description

DESCRIPTION OF ROLE

Key Responsibility Areas: develop, implement, track and optimize the digital presence and marketing campaigns across all digital platforms. A strong passion and skill set for UX is essential. This will be the spectrum of marketing elements under your management:

* Websites * social media (Especially FB & Instagram) * PPC * SEO * Content Marketing Strategy * CRM & Email Marketing * Budget Management * Reporting and Google Analytics * Online Brand Management * SEM * Campaign tracking * Marketing Funnels * ORM (Online Reputation Management)

Marketing Campaigns & Funnels: * Develop and strategize all digital marketing campaigns – emails, social media, websites, PPC etc * Custodian of the emailer databases in the company * Plan all digital marketing activities and execute within budget * Identify trends and technologies and implement to ensure the company stays on the forefront of developments in digital marketing * Manage and develop the content marketing strategy

Reporting and analytics * Monitor and enhance social media response and conversion rates * Monitor and enhance the effectiveness off all digital communications * Continually measure and enhance digital analytics

Digital touch points include: Social Media, Websites, Landing Pages, Banners, Videos, Emails & SMS marketing campaigns * Monitor and enhance the company’s online reputation

Business Development * Evaluate each business and write and drive a digital marketing plan for them with the aim to increase digital awareness and sales * Identify the target market for each business and ensure the website and other digital platforms “speak” to each user category * Collaborate with internal teams to create landing pages and optimize user experience.

 

Essential Responsibilities:
  • Research and analyse audience, market and industry data to Identify the type of influences to best partner with.
  • Social Media experiencing in posting and writing relevant content
  • Develop and maintain strong relationships with influences.
  • Maintain an understanding of the influencer agency landscape and implement changes as needed.
  • Able to analyse data and provide reporting on statistics on followers etc.
  • Able to manage a team and provide positive feedback
  • Research and compile data as it pertains to prospective and current clients
  • Collaborate with internal teams and influences to develop effective campaigns
  •  

Specific Knowledge, Skills and Abilities:
  • Ability to communicate and present information effectively and concisely, both internally within a team environment, and externally with our partners
  • Demonstrate initiative to suggest and implement new ideas
  • Social Media Marketing knowledge, content writing or event management experience.

Preferred Education, Experience and Licenses:

Requirements

High managerial skills

Interpersonal and Communication skills
  • Experience in Marketing/Sales
  • PPC
  • SEO
  • UI/UX
  • Conversion Rate Optimization
  • Social Media content
  • Digital Platform influencing
  • Diploma in Marketing Management
  • Google Analytics


Posted on 28 Oct 09:18, Closing date 13 Dec

Apply

Camila Thomas
hr@lcgroups.com
0212048677

Or apply with your Biz CV

Create your CV once, and thereafter you can apply to this ad and future job ads easily.


Lead Capital Group
Lead Capital Group is a forward-thinking international sales and marketing company in Cape Town. Our global team is the sum of creative-intellectuals, consumer-mind-readers, technological wizards, design fundi's and sales rockstars.

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