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Senior Marketing Manager- CAPE TOWN

Remuneration:R40000 - R50000 per month negotiable cost-to-company 
Location:Cape Town, Century City
Remote work:Not Applicable
Education level:Degree
Job level:Mid/Senior
Own transport required:Yes
Company:Lead Capital Group

Job description


Key Responsibility Areas: develop, implement, track and optimize the digital presence and marketing campaigns across all digital platforms. A strong passion and skill set for UX is essential. This will be the spectrum of marketing elements under your management:

* Websites * social media (Especially FB & Instagram) * PPC * SEO * Content Marketing Strategy * CRM & Email Marketing * Budget Management * Reporting and Google Analytics * Online Brand Management * SEM * Campaign tracking * Marketing Funnels * ORM (Online Reputation Management)

Marketing Campaigns & Funnels: * Develop and strategize all digital marketing campaigns – emails, social media, websites, PPC etc * Custodian of the emailer databases in the company * Plan all digital marketing activities and execute within budget * Identify trends and technologies and implement to ensure the company stays on the forefront of developments in digital marketing * Manage and develop the content marketing strategy

Reporting and analytics * Monitor and enhance social media response and conversion rates * Monitor and enhance the effectiveness off all digital communications * Continually measure and enhance digital analytics

Digital touch points include: Social Media, Websites, Landing Pages, Banners, Videos, Emails & SMS marketing campaigns * Monitor and enhance the company’s online reputation

Business Development * Evaluate each business and write and drive a digital marketing plan for them with the aim to increase digital awareness and sales * Identify the target market for each business and ensure the website and other digital platforms “speak” to each user category * Collaborate with internal teams to create landing pages and optimize user experience.


Essential Responsibilities:
  • Research and analyse audience, market and industry data to Identify the type of influences to best partner with.
  • Social Media experiencing in posting and writing relevant content
  • Develop and maintain strong relationships with influences.
  • Maintain an understanding of the influencer agency landscape and implement changes as needed.
  • Able to analyse data and provide reporting on statistics on followers etc.
  • Able to manage a team and provide positive feedback
  • Research and compile data as it pertains to prospective and current clients
  • Collaborate with internal teams and influences to develop effective campaigns

Specific Knowledge, Skills and Abilities:
  • Ability to communicate and present information effectively and concisely, both internally within a team environment, and externally with our partners
  • Demonstrate initiative to suggest and implement new ideas
  • Social Media Marketing knowledge, content writing or event management experience.

Preferred Education, Experience and Licenses:


High managerial skills

Interpersonal and Communication skills
  • Experience in Marketing/Sales
  • PPC
  • SEO
  • UI/UX
  • Conversion Rate Optimization
  • Social Media content
  • Digital Platform influencing
  • Diploma in Marketing Management
  • Google Analytics

Posted on 28 Oct 09:18, Closing date 13 Dec


Camila Thomas

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Lead Capital Group
Lead Capital Group is a forward-thinking international sales and marketing company in Cape Town. Our global team is the sum of creative-intellectuals, consumer-mind-readers, technological wizards, design fundi's and sales rockstars.

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