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Email Marketing Specialist

Remuneration:negotiable Negotiable depending on experience 
Location:Cape Town
Job level:Junior/Mid
Company:Ten Lifestyle Group

Job description

Our goal is to continually produce and develop industry-leading personalised email content to engage our worldwide member base of high-net-worth members. We’re looking for someone who has a strong background in email marketing and more ideas than you can shake a stick at to join our fast-growing team to create proactive communications to inspire our members with content around dining, entertainment, travel, offers and benefits.

In your first 100 days, you will (among many other things):
  • Create automated emails based around an individual’s lifestyle – whatever the location, weather or personal interests.
  • Build dynamic content to be used in day-to-day marketing, transactional emails, surveys and more.
You’ll need to be an expert task-juggler with a logical, creative mind. The success of your content will hinge on using behavioural and demographic data – as well as external factors – to create highly personalised content to engage our members.

Purpose of role
  • To create highly personalised dynamic email content, feedback surveys and more, using the best-in-market technology.
  • To constantly reassess and improve the quality of conceptual ideas and content; continuously improving and exceeding the requirements of our clients and our corporate priorities.
  • To pitch creative ideas to clients and other stakeholders as needed.
  • To manage and deliver large scale content projects.
  • To monitor our competitors’ communications and deliver work which leaves them shaking with envy.
  • To review impact of work using stats and feedback from stakeholders and adjusts strategy accordingly.
  • We have a culture of recognition and reward – both through regular appraisals but also annual Extra Mile Awards where we celebrate those who have gone that extra mile in their role.
  • Monthly Treats on Ten (on the tenth of each month!) but employees also get three extra days of annual leave in their third year and a paid one-month sabbatical every five years.
  • We operate a Ten Loyalty Reward program – this is a bonus that is awarded once length of service milestones are reached.
  • ICAS Employee Health and Wellness (EHWP) services which are confidential and free for all employees to use.
  • Access to lots of great travel and entertainment discounts.
  • There are lots of social events throughout the year as well as a break-out room where employees can relax (or, if they wish, play one of the numerous games we provide!) whilst enjoying our latest fruit drop.
  • We also offer a company contribution towards medical aid, transport home for those working a late shift (applies to those who don't have a car) and, one of our more popular perks, working holiday opportunities with the ability to work from any of our 24+ offices without taking annual leave.
Preference will be given to candidates in alignment with the employment equity plan of the organisation.

Company Description

At Ten Lifestyle Group, our goal is simple, to become the most trusted service business in the world.

We are already the global market leader for lifestyle management and concierge services, providing services from a 22 + strong global office network with over 1000 employees. We use our expertise, technology and buying power to grant our members direct access to the best travel, live entertainment, dining and luxury retail services. We also work closely with suppliers to provide exclusively negotiated benefits and employee loyalty schemes.

We deliver our service through a combination of Ten’s proprietary, unique technology-enabled platform and the expertise of our highly trained lifestyle managers. Ten is growing quickly and has ambitious plans to keep innovating, inspiring and to continue to improve the lives of millions of members. Will you help take us there?


  • Strong experience of using complex email marketing software.
  • Significant experience of targeted audience segmentation.
  • A creative mind – you should be a problem solver and have a good eye for design.
  • Awareness of communication trends and the ability to produce innovative ideas.
  • A stickler for detail.
  • Excellent project management skills with a proven ability to prioritise and manage tasks in a demanding work environment.
  • Proven ability to consider the full customer journey in relation to campaigns and transactional content.
  • Significant experience of following different brand guidelines.
  • Be up to date with new technological developments in eCRM.
  • Able to take ownership of a strategic goal by developing an appropriate approach in collaboration with stakeholders and then deliver the results required on time and on budget (resource or financial).
  • Assess impact of work and amend strategy going forwards to continuously improve.
  • Able to take ownership of a strategic goal by developing an appropriate approach in collaboration with stakeholders and then deliver the results required on time and on budget (resource or financial).
  • A creative mind – you should be a problem solver and have an eye for good (and bad) design
  • Awareness of communication trends and an ability to produce innovative ideas
  • Demonstrate creativity and confidence with clients and colleagues
  • A sound knowledge of HTML and Javascript and layout
  • Basic image editing skills
  • Significant experience of working with email design
  • Fantastic organisational/administration skills

Posted on 14 Feb 16:29

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