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Digital Media Strategist

Remuneration:cost-to-company 
Location:Woodstock, Cape Town
Education level:Diploma
Job level:Mid/Senior
Own transport required:Yes
Job policy:Employment Equity position
Type:Permanent
Reference:#DigMediaStrat
Company:King James


Job description

King James – part of Accenture Song is currently looking for a Digital Media Strategist to join their Media & Data team. The purpose of the Digital Media Strategist is to develop an in depth understanding of the client’s business and marketing goals and translate channel strategies into focused KPI objectives. It is imperative that the Digital Media Strategist builds key relationships within clients’ businesses to drive digital media spend competencies.

Responsibilities (include but not limited to):
  • Interrogate and understand client briefs to translate into effective strategies
  • Build and manage strong client relationships
  • Work with agency brand strategists, creative and operational teams to ensure Digital Media lens is applied upfront – relationship health drives strength of integration
  • Attend client briefing sessions - feedback, Q&A and reverts
  • Develop digital media roadmap for clients that grows digital maturity
  • Ensure objectives and KPI’s are being met or adjusted when necessary, relating to Media Strategies – required to work with Campaign Managers and Paid Media Specialists to track campaign performance against strategy
  • Where applicable, engage media owners and specialist suppliers to enhance strategy and channel recommendations.
  • Represent the media team in pitches and compiles relevant documentation to support RFP / new business proposals
  • Build and strengthen client relationships through knowledge and expertise
  • Keep abreast on industry trends, new ad formats and digital innovation in accordance with industry best practices
  • Develop and define the digital media strategies for:
    • Annual Planning
    • Campaigns
    • Always On
    • Tactical
  • Present the digital media strategy to client team and deliver on requirements
  • Demonstrate and show an unrivalled understanding of the digital landscape, industry tools and data interpretation
  • Ability to set KPI’s in accordance with industry benchmarks aligned to client budgets
  • Audience mapping and segmentation abilities to enable excellent targeting
  • Research on consumer insights (digital media) and constantly update changes in behaviour
  • Able to plan with small to large media budgets
  • Ensure objectives and KPI’s are being met or adjusted when necessary, relating to Media Strategies – required to work with Campaign Managers and Paid Media Specialists to track campaign performance against strategy
  • Where applicable, engage media owners and specialist suppliers to enhance strategy and channel recommendations.
  • Represent the media team in pitches and compiles relevant documentation to support RFP / new business proposals
  • Build and strengthen client relationships through knowledge and expertise
  • Keep abreast on industry trends, new ad formats and digital innovation in accordance with industry best practices


Qualifications / Experience / Skills:
  • Relevant tertiary qualification
  • Proficient in MS Office (i.e., Word / Excel / PowerPoint etc.)
  • Minimum 5 years working experience as a Digital Media Strategist in an Advertising Agency or Digital Advertising Agency
  • Well versed in Digital (full digital eco-system / digital media landscape)
  • Strong focus on performance media
  • In-depth understanding of performance media tactics: Re-marketing /  A/B testing / CRO
  • A good command of the English language (both verbal and written)
  • Strong time management skills
  • Strong presentation skills
  • Strong data analysis and interpretation skills
  • Strong multitasking skills (ability to work on multiple briefs at any given time)
  • Understand the creative agency process and partners to develop high performing campaigns
Personal Attributes:
  • Team player with the ability to work independently
  • Ability to remain calm in a pressurized environment
  • Able to receive constructive criticism and advice
  • Creative
  • Accountable
  • Deadline driven
  • Solution driven
  • Reliable
  • Resilient
  • Proactive
  • Meticulous with attention to detail
  • Other: Comfortable work on site (King James office) and comfortable to work on alcohol brands
Interested in joining the purple blood team? Submit a concise CV to careerskj@kingjames.co.za. Only shortlisted candidates will be contacted. Should you not hear from us within 1 week after submitting your application, kindly consider your application as unsuccessful.

Posted on 12 May 19:43, Closing date 31 May

Apply by email

Edlynn Calvert
careerskj@kingjames.co.za

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King James
King James is a 24-year old, multiple award-winning South African agency - now part of the global Accenture Song network.

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