Campaign Manager - Digital/Media/Data

Remuneration:	cost-to-company
Location:	Woodstock, Cape Town
Education level:	Diploma
Job level:	Mid/Senior
Own transport required:	Yes
Job policy:	Employment Equity position
Type:	Permanent
Reference:	#CampManager
Company:	King James

Job description

King James – Part of Accenture Song is currently looking for a skilled Campaign Manager who has a knack for digital media. We are a focused and performance driven team of individuals, who pride themselves on delivering quality work for our clients. We are looking for someone who is loyal, accountable and wants to impart and grow their skillset

 Responsibilities (include but are not limited to):

• Keep abreast with current trends in accordance with industry best practice
• Link all clients with Google Analytics to provide more in-depth reporting – heavily dependent on Analytics offering being created; however, they can be responsible to ensure the best tracking possible is utilised (whether it be personally or through someone else implementing it, the ownership/accountability lies with them).
• Ensure that wherever possible, conversion tracking is enabled
• Keep in contact with Google Int
• Keeping current accounts ‘healthy’
• Liaise with Management on the department’s performance

Media Planning:

• Proficient in Digital Media Planning
• Propose new Digital channels for a client when they become available and are relevant
• Ability to set KPI’s for campaigns and budgets if they are not pre-defined
• Conduct research and find the insight in the research for proposals and campaigns
• Identify the right audiences and channels for a campaign
• Effectively manage media channels to deliver on Cost, Quality, and Timing targets
• Creative thinking on campaign execution using multiple Digital media channels
• 3rd party liaison and booking

Implementation:

• Successfully implement social campaign set-ups
• Implement media plans
• Manage budgets spends accurately
• Manage program execution and financial performance while ensuring that we deliver to KPI’s
• Supply digital assets to 3rd party providers

Optimisation:

• Monitor campaigns while running and drive enhancements
• Conduct pacing on campaigns
• Review live data and recommend changes to affect overall campaign performance
• Achieve and in most cases exceed KPI’s for the business
• Proactively use optimisations and insights for future campaigns/iterations

Reporting:

• Extract and provide data on Always On and Campaign performance
• Derive insights and propose tactics and recommendations
• Meet and exceed KPI’s and reporting on secondary KPI’s
• Propose changes and channel experimentation for enhanced results with CRO or Paid Media Specialist team members
• Achieve above the industry average on results (CPC, CTR, CPL)

Qualifications / Experience / Skills:

• Relevant tertiary qualification in Digital Marketing
• Proficient in MS Office (i.e., Word / Excel / PowerPoint etc.)
• Minimum 4 years working experience as a Campaign Manager in an Advertising Agency or Digital Advertising Agency
• Well versed in Digital (full Digital eco-system)
• An understanding and working knowledge of the modern ad operations process
• An understanding and working knowledge of standard performance metrics
• A record of accurate reporting with world-class insights
• An understanding of budget pacing and corrective measures
• An understanding of budget allocations and budget management
• An understanding of KPI measurement, tracking and optimisations
• Working knowledge of creative reviews, critiques, and best practices
• Working knowledge of volume / reach research, KPI establishment and measurement
• An understanding of UTM tracking parameters and platform pixel usage
• Informed knowledge of Websites and UX (for KPI setting on a lead model)
• Intimate knowledge of the Google Adwords and media offering across all areas (GDN, PPC, Programmatic, Social) and staying on top of all new offering
• Knowledge of programmatic service providers and their offerings
• Intimate knowledge of analytics and reporting tools
• A good command of the English language (both written and verbal)
• Strong time management skills
• Strong administrative skill
• Strong multitasking skills (ability to work on multiple briefs at any given time)
• Strong ability to glean insights from data for reporting purposes

Personal Attributes:

• Team player with the ability to work independently
• Ability to remain calm in a pressurized environment
• Able to receive constructive criticism and advice
• Accountable
• Deadline driven
• Solution driven
• Reliable
• Resilient
• Proactive
• Meticulous with attention to detail
• Self-starter
• Other: Comfortable to work on site (King James office) and comfortable to work on alcohol brands

Interested in joining the purple blood team? Submit a concise CV to careerskj@kingjames.co.za. Only shortlisted candidates will be contacted. Should you not hear from us within 1 week after submitting your application, kindly consider your application as unsuccessful.

Posted on 12 May 18:54, Closing date 31 May