King James – Part of Accenture Song is currently looking for a skilled Campaign Manager who has a knack for digital media. We are a focused and performance driven team of individuals, who pride themselves on delivering quality work for our clients. We are looking for someone who is loyal, accountable and wants to impart and grow their skillset
Responsibilities (include but are not limited to):
Keep abreast with current trends in accordance with industry best practice
Link all clients with Google Analytics to provide more in-depth reporting – heavily dependent on Analytics offering being created; however, they can be responsible to ensure the best tracking possible is utilised (whether it be personally or through someone else implementing it, the ownership/accountability lies with them).
Ensure that wherever possible, conversion tracking is enabled
Keep in contact with Google Int
Keeping current accounts ‘healthy’
Liaise with Management on the department’s performance
Media Planning:
Proficient in Digital Media Planning
Propose new Digital channels for a client when they become available and are relevant
Ability to set KPI’s for campaigns and budgets if they are not pre-defined
Conduct research and find the insight in the research for proposals and campaigns
Identify the right audiences and channels for a campaign
Effectively manage media channels to deliver on Cost, Quality, and Timing targets
Creative thinking on campaign execution using multiple Digital media channels
3rd party liaison and booking
Implementation:
Successfully implement social campaign set-ups
Implement media plans
Manage budgets spends accurately
Manage program execution and financial performance while ensuring that we deliver to KPI’s
Supply digital assets to 3rd party providers
Optimisation:
Monitor campaigns while running and drive enhancements
Conduct pacing on campaigns
Review live data and recommend changes to affect overall campaign performance
Achieve and in most cases exceed KPI’s for the business
Proactively use optimisations and insights for future campaigns/iterations
Reporting:
Extract and provide data on Always On and Campaign performance
Derive insights and propose tactics and recommendations
Meet and exceed KPI’s and reporting on secondary KPI’s
Propose changes and channel experimentation for enhanced results with CRO or Paid Media Specialist team members
Achieve above the industry average on results (CPC, CTR, CPL)
Qualifications / Experience / Skills:
Relevant tertiary qualification in Digital Marketing
Proficient in MS Office (i.e., Word / Excel / PowerPoint etc.)
Minimum 4 years working experience as a Campaign Manager in an Advertising Agency or Digital Advertising Agency
Well versed in Digital (full Digital eco-system)
An understanding and working knowledge of the modern ad operations process
An understanding and working knowledge of standard performance metrics
A record of accurate reporting with world-class insights
An understanding of budget pacing and corrective measures
An understanding of budget allocations and budget management
An understanding of KPI measurement, tracking and optimisations
Working knowledge of creative reviews, critiques, and best practices
Working knowledge of volume / reach research, KPI establishment and measurement
An understanding of UTM tracking parameters and platform pixel usage
Informed knowledge of Websites and UX (for KPI setting on a lead model)
Intimate knowledge of the Google Adwords and media offering across all areas (GDN, PPC, Programmatic, Social) and staying on top of all new offering
Knowledge of programmatic service providers and their offerings
Intimate knowledge of analytics and reporting tools
A good command of the English language (both written and verbal)
Strong time management skills
Strong administrative skill
Strong multitasking skills (ability to work on multiple briefs at any given time)
Strong ability to glean insights from data for reporting purposes
Personal Attributes:
Team player with the ability to work independently
Ability to remain calm in a pressurized environment
Able to receive constructive criticism and advice
Accountable
Deadline driven
Solution driven
Reliable
Resilient
Proactive
Meticulous with attention to detail
Self-starter
Other: Comfortable to work on site (King James office) and comfortable to work on alcohol brands
Interested in joining the purple blood team? Submit a concise CV to careerskj@kingjames.co.za. Only shortlisted candidates will be contacted. Should you not hear from us within 1 week after submitting your application, kindly consider your application as unsuccessful.
Are you a highly skilled digital-marketing and social media wizard? Would you like to manage advertising and promotional campaigns that use the message of Jesus to reach...
Cape Town, Claremont R 6000 - R 8000 per month neg
Do you want to run your own sales and marketing team one day?
We are looking for young and dedicated people to join the Bantou Empire Marketing team, we strive to build...
This position will be responsible for helping to manage all stages of the market research project cycle including research design, moderation, coordination with our...
Digital Publications is currently looking for a junior designer to join our company to produce designed content for social media, digital/print magazines, mobile...
We are seeking an experienced Customer Experience Manager to drive our journey to becoming a customer-led, data-driven organisation that can effectively drive a new...
Cape Town, Claremont R 6000 - R 8000 per month neg
Do you want to run your own sales and marketing team one day?
We are looking for young and dedicated people to join the Bantou Empire Marketing team, we strive to build...
This position will be responsible for helping to manage all stages of the market research project cycle including research design, moderation, coordination with our...
Digital Publications is currently looking for a junior designer to join our company to produce designed content for social media, digital/print magazines, mobile...
We are seeking an experienced Customer Experience Manager to drive our journey to becoming a customer-led, data-driven organisation that can effectively drive a new...